Cathay Pacific to relaunch Marco Polo Club as simply ‘Cathay’

The airline’s revamped rewards program will launch in July 2022 under the singular Cathay brand.

By David Flynn, January 11 2022
Cathay Pacific to relaunch Marco Polo Club as simply ‘Cathay’

Cathay Pacific will streamline its loyalty proposition in July by retiring the long-standing Marco Polo Club brand in favour of the simpler ‘Cathay’ banner.

The new Cathay program will retain the same four familiar Marco Polo Club status tiers which will now be known as Cathay Green, Silver, Gold and Diamond (along with the invitation-only Cathay Diamond Plus level).

Club Points – the mechanism by which loyalty is recognised and rewarded – will be replaced by Status Points, with new ways to earn these on the ground rather than flying, primarily through Cathay’s co-branded credit cards.

However, the airline says there’ll be no devaluation of Status Points when the changeover takes place in July 2022, with 1 Club Point being transformed into 1 Status Point.

All Asia Miles and Marco Polo Club members will see their membership, miles, points and perks automatically transferred to the Cathay program.

Going, going, gone: Cathay's Marco Polo Club brand will vanish in July 2022.
Going, going, gone: Cathay's Marco Polo Club brand will vanish in July 2022.

New status perks will include “priority access to lifestyle events, experiences and travel packages” for Cathay Golds; and from Q4 2022, discounts for Cathay Diamonds who use Miles Plus Cash to book Cathay Pacific flights.

It’s not yet known if the entry-level Cathay Green tier will lose its long-standing US$100 joining fee or an annual renewal fee of US$100 or 20 Club Points.

However, Cathay Green members will lose the ability to use Premium Economy check-in counters when flying economy; they’ll also lose priority boarding and the ability to buy a Cathay Pacific lounge pass for 200 Club points.

Asia Miles will remain as the ‘earn and burn’ currency for the Cathay program, but with more ways to collect Asia Miles beyond flying, and more ways to spend them too.

Asia Miles members who don’t belong to the Marco Polo Club will be assigned Cathay Green status in July 2022.

Cathay-branded credit cards will unlock additional status benefits.
Cathay-branded credit cards will unlock additional status benefits.

The airline says the seperate Asia Miles and Marco Polo Club schemes will be brought together into a single program with its own website, login and a “Cathay member profile, where you’ll be able to see everything in the one place.”

Speaking with Executive Traveller earlier this year, former Asia Miles CEO and now newly-minted Director of Customer Lifestyle Paul Smitton described this as “about moving to a single customer program and a single customer profile so that one account can do it all.” 

“This is a chance for us to simplify things and remove an unnecessary later of complexity.”

As previously reported, all Marco Polo Club Diamond, Gold, and Silver members will see their status extended to December 2022, with modest criteria to retain that status through to December 2023 – potentially without even setting foot onto a Cathay flight.

Qantas - Qantas Frequent Flyer

10 Apr 2012

Total posts 310

Hopefully they'll be able to "relaunch" anything with the way things are going at the moment.

Virgin Australia - Velocity Rewards

11 Dec 2016

Total posts 74

I've wondered for a long time why there's both Asia Miles and Marco Polo. This is much better. the whole program was a mess. As well as merging Cathy Dragon onto Cathy itself too as one brand.

Qantas - Qantas Frequent Flyer

09 Mar 2019

Total posts 21

The Cathay program cannot be used, and the airline cannot be flown, until the govt lifts the ban on travelers from 150 countries transiting in HKG. Seems perilously headed toward the bankruptcy court.

11 Nov 2020

Total posts 6

You have to wonder if the HK rulers really want Cathay to survive. Perhaps the chiefs higher up want to see Cathay fail, and then a Mainland airline pick up the assets in a fire sale.....

Cathay Pacific - The Marco Polo Club

20 Jun 2013

Total posts 49

"Simplify things and remove complexity"....not sure about that one, Asia miles was a points based programme only, Marco Polo on it's own raised the bar and provided a paid to use (for Green) or points earn for status, as such even green members had an incentive to join with the two perks that made any initial application worthwhile. People value something they pay for, to make it "free" is a free for all approach that degrades the value of the brand. I would have imagined that the "Marco Polo Club" brand would have been a valued long standing brand and to eliminate that on it's own beggars belief. Assuming CX make thru these difficult times!

Cathay Pacific - The Marco Polo Club

01 Oct 2021

Total posts 6

Cathay is now dead and buried. Its not coming back end of story. If you understand Chinese culture in any way or form you will know that punishment means cutting the legs off anyone who questions authority. Cathay will be merged into Air China sooner than you think and HKG will become a regional airport while cargo operations will be moved to Shenzhen.

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