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Here's a quick quiz: what frequent flyer status do you hold with your favourite airline, what tier does that equate to in the global Oneworld alliance system and more importantly, what time-saving and headache-reducing benefits does this deliver at the airport?
The savviest travellers will be able to reel that off the top of their head, along with their passport number.
But the rest – which experience tells us is a vast majority compared to the clued-in minority – have surprisingly little idea of the worldwide perks which accrue from their status.
Oneworld's new Priority scheme is an attempt to set that to rights.
The initiative uses new Oneworld Priority signage to highlight premium check-in counters, fast-track security channels, airport lounges and priority boarding lines available to frequent flyers with Oneworld's Ruby, Sapphire or Emerald status.
"We know that identifying where to take advantage of those privileges in often cluttered airport environments, particularly in unfamiliar surroundings, can sometimes be a challenge, even for the most frequent traveller" says Oneworld CEO Bruce Ashby.
“The new Oneworld Priority signage is designed to overcome that. The message to our frequent flyers is simple – look for the oneworld Priority logo to see where your oneworld privileges are offered."
The Oneworld Priority logo incorporates the relevant Oneworld frequent flyer gemstones to provide colour-coded status cues.
Oneworld's style guide will also ensure a consistent approach to the signage, regardless of which member airline you're flying.
Oneworld aims to have all of its member airline's hubs and a superset of 125 of the top airports for business travellers sprouting Oneworld Priority signage by the middle of next year, and "across all 1,000 plus airports on the oneworld network within the following 12 months".
Of course, Oneworld's not alone in highlighting its branded benefits.
... with SkyTeam's SkyPriority program also covers check-in lanes, security checkpoints and aircraft boarding.
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