European ride-sharing service Taxify is now up and running in Sydney and Melbourne, with Brisbane soon to follow.
While Taxify’s name makes you think it’s an app for hailing a cab, it’s based on the same ride-sharing concept as Uber X – and Taxify is well aware that it’s going up against a market-domineering colossus.
To chip away at that colossus, Taxify is baiting users with the promise of half-price fares and no surge pricing during most of December – and although surge pricing will be applied during public holidays and on New Year’s Eve, it will be capped at 1.5 times the usual rate.
To try Taxify for yourself, download the Taxify iPhone app or Android app and when you sign up, apply the promo code of 31QSA and get $10 off your first ride (Australian Business Traveller will also collect $10 in ride credit, so that’s a bit of a win-win).
The company claims it already has over 4,000 Sydney drivers on its books, although no doubt many of those will be also be driving for Uber – but any form of competition’s got to be a good thing, right?