Virgin Atlantic's new ad campaign: flight crew as superheroes?

By David Flynn, December 29 2012
Virgin Atlantic's new ad campaign: flight crew as superheroes?

Virgin Atlantic is tapping into the superhero meme with its latest advertising campaign, which launches globally today to kick off the airline’s new Flying in the Face of Ordinary marketing slogan.

There's a deliberate dash of X-Men in the commercial as it reveals the 'secret powers' of children around the world who later harness those unique talents in the service of Virgin Atlantic.

One child has an amazing love of flight, and goes on to become a leading pilot. Another has a keen interest in how things work, which sees him become one of the company’s leading design engineers.

Others with excellent people and intuition skills become outstanding cabin crew members and ground staff.

It's all about highlighting the amazing skills of the airline’s staff of crew, designers, pilots and "everyday pioneers", explains Virgin, all of whom provide prospective passengers with "a welcome splash of red in a weary world of grey."

"We’re always on the lookout for gifted people to grow our business" said Sir Richard Branson, President of Virgin Atlantic, as the airline gears up to launch domestic UK flights from London to regional economic hubs Edinburgh, Aberdeen and Manchester.

Our take? We reckon it's undoubtedly clever but a bit long. Share your thoughts below!


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Qantas - Qantas Frequent Flyer

14 Feb 2012

Total posts 9


Qantas - Qantas Frequent Flyer

06 May 2012

Total posts 179

Ha ha, so virgin that ad, like it though

Skywards Gold

21 Apr 2011

Total posts 54

Haha - Love it!!

23 May 2012

Total posts 51

Great ad - but as so much in life and advertising - it would be nice if it resembled reality, at least a little bit (particularly at the tail end of the plane!).  Keep dreaming!

Virgin Australia - Velocity Rewards

23 May 2012

Total posts 268

It's a good ad and very creative! Interesting that Virgin decided to include a Cantonese section which would appeal to many Chinese people especially in Hong Kong, Delhi, Mumbai, Shanghai and Tokyo where Virgin flies to.

Qantas - Qantas Frequent Flyer

20 Nov 2011

Total posts 186

The guy catching the cork at the end is my favourite, really need to learn that trick, well done Virgin!

Qantas - Qantas Frequent Flyer

20 Mar 2012

Total posts 229

I feel Virgin Australia have lost a little bit of that Virgin trendiness, I feel as if now, they are almost too businessy. This is obviously just my opinion but I know i appreciated the quirkiness of V Australia, which could be compared to Virgin Atlantic.

Virgin Australia - Velocity Rewards

26 Jun 2011

Total posts 76

Awesome!  The final shot with the cork, tops it off!

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