Virgin Atlantic is tapping into the superhero meme with its latest advertising campaign, which launches globally today to kick off the airline’s new Flying in the Face of Ordinary marketing slogan.
There's a deliberate dash of X-Men in the commercial as it reveals the 'secret powers' of children around the world who later harness those unique talents in the service of Virgin Atlantic.
One child has an amazing love of flight, and goes on to become a leading pilot. Another has a keen interest in how things work, which sees him become one of the company’s leading design engineers.
Others with excellent people and intuition skills become outstanding cabin crew members and ground staff.
It's all about highlighting the amazing skills of the airline’s staff of crew, designers, pilots and "everyday pioneers", explains Virgin, all of whom provide prospective passengers with "a welcome splash of red in a weary world of grey."
"We’re always on the lookout for gifted people to grow our business" said Sir Richard Branson, President of Virgin Atlantic, as the airline gears up to launch domestic UK flights from London to regional economic hubs Edinburgh, Aberdeen and Manchester.
Our take? We reckon it's undoubtedly clever but a bit long. Share your thoughts below!