Virgin Australia gaining ground among business travellers

By David Flynn, April 4 2012
Virgin Australia gaining ground among business travellers

Virgin Australia is winning favour among Australia's business travellers, with an increasing number of corporate flyers considering the airline for their next business trip.

According to a survey conducted by Roy Morgan Research, 54% of business travellers would consider using Virgin Australia for their next domestic business trip.

That number is up almost 5% over the past six months and reflects the airline's focus on business travel under the stewardship of Virgin Australia CEO John Borghetti.

But there's still plenty of ground for Borghetti to close, with Qantas polling a dominant 72% when business travellers mull their next domestic flight.

"Business travellers have responded favourably to the January 2012 launch of Virgin Australia Business Class" says Jane Ianniello, Director of Tourism, Travel & Leisure for Roy Morgan Research. "Virgin Australia has also picked up some disgruntled Qantas business customers after the grounding of all Qantas planes for days in late October 2011."

The uptick follows Virgin Australia's debut of full-service business class in place of Virgin Blue's premium economy; a continued roll-out of airport lounges, which later this year will see Virgin's Sydney Airport lounge made over in the same high style as Melbourne and Brisbane; and the introduction of a concierge service for "high-status" flyers.

David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.


Hi Guest, join in the discussion on Virgin Australia gaining ground among business travellers

Notice (8): Undefined variable: infiniteScroll [APP/views/news/view.ctp, line 216]
Notice (8): Undefined variable: infiniteScroll [APP/views/news/view.ctp, line 222]
Warning (2): Invalid argument supplied for foreach() [APP/views/news/view.ctp, line 222]