Air New Zealand wants its lounges to remind you of a Boeing 787

By David Flynn, October 13 2015

So here’s a novel twist in the world of lounge design.

While Cathay Pacific and Singapore Airlines are shaping their latest lounges to have a decidedly residential ambience, and Qantas makes design nods to the lounge’s location, Air New Zealand wants its new-look lounges to remind you of – well, the inside of a plane.

But not just any plane, of course – we’re talking AirNZ’s flagship Boeing 787-9 Dreamliner.

It’s all subtlety done, using gentle cues of colour which many travellers may not even pick up.

But take a look at the Kiwi carrier’s newly-opened Auckland International Lounge…

… along with its Sydney International Lounge…

… and you may spot some shared influences.

“When you look around the Auckland lounge it feels like a Boeing 787 aircraft, which is appropriate for an international flagship lounge” explains Verity Jade, the airline’s Manager for Global Lounges.

“A lot of the elements carry over, obviously our black and white international brand palette and (in the Boeing 787) the dusky violet accent colour.”

Those colours are most noticeable in the airline's Boeing 787 seating, LED lighting and materials.

And while Air New Zealand’s international lounges strike those globe-trotting notes, its network of home-grown lounges take their lead from the airline’s domestic Airbus A320 fleet.

“In domestic lounges it’s the sky blue teal colour which we’ve already seen in the Auckland Regional Lounge,” Jade says, adding that it’s always about crafting a consistent experience for travellers – “to feel like you'd walked from the lounge onto the aircraft, and it always feels like Air New Zealand.”

Also read: Air New Zealand rolls out regional lounge roadmap

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David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

What, squished 9 or 10 abreast in economy?

12 Jun 2013

Total posts 744

Yeah, the BNE lounge already reminds me of a 787. Horrendously crowded. No upgrade necessary.

Seriously though, while I hate to whine about fancy new lounges, the colour scheme really seems far more Virgin than NZ. The old green-blue tones reminded me of New Zealand, but what's New Zealand about black and pink?

17 May 2012

Total posts 81

The configuration of the Air NZ business seats is just horrible. It doesnt work at any level for me. No privacy, no space, cant see out the window and cant access anything intuitively.They dont call it the 'coffin seat' for nothing. I would hope, and the new Sydney Lounge is anything but morbid, whatever you do dont model any Lounges on the 787 Business class layout.

Qantas - Qantas Frequent Flyer

02 Jul 2011

Total posts 1383

Thats a press rep drawing a very long bow


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