Qantas will soon roll out a new twist to its loyalty program with the launch of the Qantas Points Club – a program designed for frequent shoppers rather than frequent flyers. Here's what we know so far about the scheme – we'll update this article as more information comes to hand.
When will the Qantas Points Club launch?
Announced in June 2019 as part of a sweeping make-over of the Qantas Frequent Flyer program, the Qantas Points Club was originally slated to launch in December 2019, but its debut has been pushed back to early 2020.
What is the Qantas Points Club?
The Qantas Points Club will launch as an adjunct to the Qantas Frequent Flyer scheme and will be geared specifically for QFF members who don't actually do a lot of flying.
It should come as no surprise that this is a rather large portion of the Qantas Frequent Flyer program's 13 million members.
They're the low-status or no-status members who earn Qantas Points through buying rather than flying, primarily via credit cards (which regularly offer hefty sign-up bonuses exceeding 100,000 points) to shopping with Qantas Points partners.
Many business owners in particular manage to generate a sizeable stash of points without setting foot on an airplane, by the strategic use of credit cards to pay the bulk of their bills.
Qantas will add another everyday points-earning avenue through its new partnership with BP, which is also soon to launch, and will let motorists earn Qantas Points when buying petrol, drinks or snacks at one of 1,400 BP service stations around Australia.
“Drivers spend thousands of dollars on fuel each year, our partnership with BP is an easy way for frequent flyers to earn points and get closer to their dream trip,”says Qantas Loyalty CEO Olivia Wirth.
What will be the benefits of the Qantas Points Club?
Qantas is keeping the specific benefits of the Qantas Points Club under wraps until it launches, but has said the program will “unlock flight and travel benefits for non-flying members including lounge access and bonus status credits”.
In that regard, the Qantas Points Club appears like a ‘status lite’ proposition for buyers rather than flyers.
How will the Qantas Points Club work?
While details are scant, we know that the Qantas Points Club will include two tiers, nominally labelled Points Club and Points Club Plus.
To join the entry-level Points Club you'll need to earn 150,000 Qantas Points "on the ground" – not through flying. It's not known if credit card sign-up bonuses will be included in this tally.
Points Club Plus "will have a higher annual threshold", Qantas says, although that number is yet to be revealed, as are the "richer member benefits".