Executive Traveller exclusive
Qantas is considering a new top-level tier for its Points Club program with added perks such as access to the airline's best airport lounges and the ability to roll over status credits from one year to the next.
But the criteria for entry could be as high as one million frequent flyer points, according to a survey sent to some of the airline's Points Club members and shared by one Executive Traveller reader.
Qantas Points Club is an offshoot of the Qantas Frequent Flyer scheme designed for people who earn most of their Qantas Points on the ground – through activities such as credit cards and shopping – rather than in the air.
The program was launched in December 2019 with two levels – Points Club and Points Club Plus – but the airline is now looking to add a third tier as increasing number of Australians earning and spending Qantas Points through non-flying activities.
"A next level of Points Club membership beyond Points Club Plus is currently under review," the survey notes, including options for "both the benefits as well qualification to this level of membership."
Perks beyond Plus
Recipients of the survey are asked to rate a series of proposed benefits of the unnamed third tier, which include:
- complimentary Business Lounge membership, which would provide access to Qantas' domestic and international business class lounges
- four invitations per year to Qantas First Class lounges (in Sydney, Melbourne, Singapore and Los Angeles)
- roll over up to 200 status credits from one year to the next
- $250 vouchers for Qantas Hotels and Qantas Wine
- AVIS President's Club membership
- free travel insurance
- VIP dinner and Master of Wine 'tutorial'
- triple points for 'healthy habits' such as walking and cycling with the Qantas Wellbeing app
- monogrammed Qantas first class pyjamas
- 'priceless experiences' such as a behind-the-scenes tour with Qantas' Chief Pilots
- exclusive offers such as "early access to on-going offers, bonus points and discounts"
Not all of those benefits would be part of the new tier, but Qantas is seeking feedback on the perks with the greatest appeal.
A 'million points' milestone?
Reaching this new top rung on the Points Club ladder may be a stretch, although that's the whole idea: to reward the big spenders.
The threshold for Qantas Points Club membership currently stands at earning 150,000 Qantas Points per year, with Qantas Points Club Plus pegged at 350,000 Qantas Points.
However, the above-Plus tier could raise the bar to between 800,000 and 1,000,000 Qantas Points, based on the three options flagged in the survey.
- Earn at least 800,000 Qantas Points in a 12-month period through seven earning channels: that list includes credit cards, spending with partners such as Woolworths, BP, Uber and Red Energy, as well as Qantas Wine, Qantas Hotels and Qantas Health Insurance.
- Earn at least 900,000 Qantas Points any way you wish (rather than ticking off seven earning pathways) in a 12-month period
- Reach 1,000,000 Qantas Points 'activity' – a combination of earning and burning – as long as you tick off at least four channels for earning points and three channels for spending points (the later includes Qantas flights, hotels, wine, insurance, car hire and the points-based Qantas Rewards Store)
Respondents were asked to indicate how likely they would be "to put effort into trying to achieve each of the qualifying criteria" based on the lure of those proposed benefits.
"Points Club has been an incredibly popular initiative amongst our frequent buyers," a Qantas spokesperson told Executive Traveller. "We’re always looking for new ways to recognise and reward our loyal members."
Qantas Frequent Flyer has over 13 million members on its books, and its Qantas Loyalty parent remains an revenue powerhouse for the airline at a time when international flights have been grounded and its domestic network shredded by eight months of border closures.
Power up your Qantas Points balance with our roundup of Australia's best Qantas Frequent Flyer credit card sign-up offers, beginning at a hefty 150,000 points.