Richard Branson gives away one million frequent flyer points on Twitter

By David Flynn, February 13 2014

Want to top up your Virgin Australia Velocity rewards account? Sir Richard Branson is giving away his entire stash of "over one million points".

Branson's actual tally is 1,035,843 Velocity Frequent Flyer points, says Virgin Australia.

That's about enough for a Virgin Australia business class return ticket between Sydney and Los Angeles plus a return business class Sydney-London jaunt with Virgin partner Etihad Airways.

Virgin Australia has whipped up a contest to have all of the British billionaire's Velocity points handed over to one lucky Australian or New Zealand Velocity member.

So how do you take your shot at adding one million Velocity points to your personal haul?

Jump onto your Twitter account and send a tweet containing

  • the first three digits of your Velocity Frequent Flyer membership number (not the whole number!)
  • the hashtag #WinRichardsPoints
  • and your response to the question "What would you do with Richard Branson's Velocity Frequent Flyer points?"

[Click here to see the full terms and conditions.]

The competition closes at 11:59pm AEDT on Friday 14 February 2014, so get in quick!

Follow Australian Business Traveller on Twitter: we're @AusBT

David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

KG

KG

Qantas - Qantas Frequent Flyer

10 May 2011

Total posts 736

I hate it when they single out reader groups who don't use twitter, by making this exclusive for Twitter users.....#wakeupnoteverybodyusestwitter #whynotgivepeoplethechancetoemail #failvirginpromotion

Southland

Southland

Virgin Australia - Velocity Rewards

31 Jan 2012

Total posts 108

KG you're very irrate about not being able to enter so join twitter its free just like velocity. #jointwitterutwit

spinoza

spinoza

01 Feb 2012

Total posts 370

I think people overuse the phrase "fail" for anything they don't personally like. Its not like, I don't like oranges #orangefail. Its only a fail when a significant population recognise it to have failed in its intended objective. 

Time to get on twitter mate. Only takes a minute to sign up. 

email wouldnt be nearly as effective because it wouldn't trend on twitter and far fewer people would hear about it.

simonyang

simonyang

29 Aug 2013

Total posts 4

Might this be signalling Sir Branson is considering pulling out VA

074061

074061

Cathay Pacific - Asia Miles

25 Apr 2013

Total posts 542

Then he wouldn't be giving his entire stash of points to somebody.

AlG

AlG

04 Nov 2010

Total posts 674

Oh big deal, so they are giving away 1 million points on Twitter "but I don't have Twitter so I am being discriminated against"! It's not like Twitter isn't free to join. It's not like you can't just sign up right now and have your own account in less than one minute.

Look, Virgin is a very 'hip' brand and their target audience is younger, connected and into social media. Branson is also big on social media. So why shouldn't they use this opportunity to do a viral contest on Twitter and have some fun?


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