Sydney Airport duty free has become a bit more hassle-free over the past twelve months.
Gone is the bottleneck of the old SYD Duty Free store, which funnelled passengers from the security screening channels through a snaking path cluttered by shelves of cosmetics and alcohol.
In its place: more room for passengers, with better signposting to departure gates and lounges.
But here's the twist: working with global specialist Heinemann, Sydney Airport has more than doubled the size of its duty free footprint, and sales are reported to be on the up now that travellers can browse and buy in a more relaxing environment.
Heinemann's superior layout "definitely" encourages shopping says Constantin Wiesmann, Managing Director of Heinemann Australia.
"When you travel from any international airport, having space after getting through security and customs and then having a pleasant time airside is a crucial part of the journey” Wiesmann tells Australian Business Traveller.
Heinemann took over the duty free franchise at Sydney Airport's T1 international terminal in February 2015, and describes the revamped departures zone as "more of a department store or an emporium within an airport."
At more than 8,000m2 of retail real estate in the main departure zone, it's also said to be the world's largest duty free store.
"Sydney Airport also opened up some areas which were not visible to passengers before” Wiesmann says, with some of that area being used to add "integrated restaurants" plus a new [email protected] area featuring men’s grooming products, fashion and accessories.
Australian, Chinese and New Zealand travellers take the top three spots in Sydney Airport's duty free shopping stakes, Wiesmann says, and adds that Heinemann hopes to expand its Australian presence.
"I'm sure there will be other opportunities in the region, and we will decide when the time comes to look at those more closely."
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