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With business class continually improving, how do airlines make first class even better and even more desirable?
Brazilian carrier TAM and UK design firm Priestmangoode reckon one avenue is to transform first class from a seat to a "living room in the sky", with everything from a couch to a Nespresso machine!
That's the idea behind the slick first class cabin in TAM's new Boeing 777-300ERs, which will debut early next year on the Sao Paulo – Frankfurt route, with Sao Paulo - London likely to follow.
Priestmangoode modelled the first class environment on the concept of the airline taking you "from home to home", says TAM, with the new first class space “presenting the idea of a living room” rather than just a seat.
That's certainly helped by the cosy confines of the B777's first class cabin, which we believe contains just four of these luxe berths in a 1-2-1 layout.
The clean lines and wooden veneers, with splashes of lime green to accent the cool greys, gives this cabin a distinctly European feel.
Each seat gets its own spacious closet.
Even the reading lamps are eye-catching!
Passengers can peruse a library which boasts Wallpaper guidebooks to different cities and order a coffee pulled from the Nespresso machine.
TAM, which earlier this year merged with Chile-based LAN to create the South America's new mega-airline group LATAM, is also introducing a new inflight entertainment system from the Boeing's tip to tail.
“We want to offer our international customers, who often fly long haul, a warm and more human travel experience, that makes the quality of service a priority,” explains Ricardo Cruz, brand manager for TAM Airlines.
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