Your iPhone could become an even more essential travel tool during Virgin Atlantic's trial of Apple's iBeacon technology.
As part of a pilot program which also involves Google Glass and Sony SmartWatches, Richard Branson's Virgin Atlantic has installed the Bluetooth-powered iBeacon transmitters at the Upper Class business class wing of its terminal at London's Heathrow Airport.
A nearby iPhone – typically sitting in the pocket or purse of a business class passenger – can receive pop-up alerts with information on nearby services, discounts and updates on their flight boarding schedules via Virgin Atlantic's iPhone app.
Apple has been gently testing the iBeacon waters with selected partners, most recently installing dozens of beacons around Times Square and MetLife Stadium to beam updates on the 2014 Super Bowl to iPhones with the NFL Mobile app installed.
iBeacons are also slated to be installed at Major League Baseball venues later this year, and are already running in some Macy's and American Eagle stores as well as Apple Stores.
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