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Air New Zealand has combined its love of quirky safety videos with the nation's love of rugby union football to create a 'Men in Black' video clip starring members of the country's 'All Blacks' rugby squad.
The airline worked with Sony Pictures on the clip, and while there are no cameos from Will Smith or Tommy Lee Jones, American actor Rip Torn reprises his role as Chief of the MIB team.
Click below to watch the Men in Black: Safety Defenders video, will be progressively rolled out across Air New Zealand's fleet from today.
The airline's most recent clip was built around a virtual ‘surfing safari' and shot in partnership with GoPro with a number of world surfing champions:
Before that, of course, came a series of famous safety videos inspired by The Lord of the Rings and The Hobbit: beginning with An Unexpected Briefing, which has attracted more than 12 million global online views:
This culminated in the aptly-named The Most Epic Safety Video Ever Made, which starred Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast):
There was even a companion 'behind the scenes' video!
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