Is Executive Traveler becoming a Qantas mouthpiece?

9 replies


Member since 07 Jun 2018

Total posts 2

Long time reader

I feel this website is going backwards and just pumping out Qantas PR statements and not really reporting any useful news or information.

Ive found myself using this website less and less.

Sad i use to read it regularly.

Just my thoughts im sure some will agree and many will disagree.


Qantas - Qantas Frequent Flyer

Member since 10 Apr 2012

Total posts 183

Probably got to do with whats available to report on at the time. QF having gone through quite some bad PR is pumping out a lot of "good news" stories. Naturally, it will get picked up and reported on. The same with Virgin /Rex/ Bonza and any other carrier operating around Aus, if they had more news i'm sure they would report on it.


Virgin Australia - Velocity Rewards

Member since 06 Aug 2017

Total posts 165

I'm no Qantas fanboy (exactly two of my last 60 or so flights have been on Qantas) and, like everyone, I'm amazed by what I've been reading all year about Qantas' appalling -- and declining -- customer service standards. But ET has never been, and was never intended to be, a paragon of hard-hitting investigative journalism. It's a small website with (I guess) only 1-2 FTE journalists which doesn't necessarily have the resources to look under the bonnet of every dodgy press release that comes its way.

I get that. And that's fine with me. When I want hard-nosed commentary, I'll look elsewhere.


Virgin Australia - Velocity Rewards

Member since 10 Nov 2011

Total posts 101

Oh it's that time of year again to accuse this site of being a QF mouthpiece... the year is flying by!! It'll be Virgin's turn before we know it!

Ryan K

Qantas - Qantas Frequent Flyer

Member since 30 May 2013

Total posts 128

I've also recently been thinking the same thing about pro-Qantas articles on this website. It's certainly become noticeable of late. Another thing that 's also standing out are the stories that this site posts on its facebook page, they're often months old at the time of posting.


Member since 03 May 2013

Total posts 160

After most Qantas related articles there is no provision for comment I've noticed. When you do comment and state facts they are increasingly censored and not published. Not really the ET we've all come to respect.


Virgin Australia - Velocity Rewards

Member since 21 Feb 2017

Total posts 36

I agree, there was a similar thread on this a year or so back when the ET team got super defensive when I pointed out that either by design or some incredible coincidence, that any "good news" from Virgin was quickly followed and hence pushed down and made small by a larger and more prominently placed article referencing anything they possibly can re Qantas. Like the rerun of the"Qantas Harry potter suite" on the A380" for example.

I get that they are the bigger airline and thus have more news, and for what it's worth I prefer Qantas to Virgin, I just feel that the site is heavily biased toward Qantas....but then again im a sceptic.....who wants to hear my moon landing theory? 😉


Member since 20 Nov 2015

Total posts 42

Originally Posted by Turnblatt

Originally Posted by rob01

Oh it's that time of year again to accuse this site of being a QF mouthpiece... the year is flying by!! It'll be Virgin's turn before we know it!

Unlikely because this site favours leprechaun airlines

Thanks for making such a juvenile remark about Alan Joyce being Irish, that immediately tells everybody you're an ignorant idiot whose opinions mean nothing.


Member since 24 Oct 2010

Total posts 1,013

Ah, the silly season is upon us once again and it’s time for the annual “Executive Traveller is [insert ambit unfounded claim here]” :)

We’ve addressed similar claims in similar past threads, but just to recap:

  • Executive Traveller is not ‘sponsored’ by any airline. We’ve had times when people claim we are pro-Qantas, then somebody comes along and says we are pro-Virgin. Simply put, we are not pro- or anti- any airline: we are independent. But there’ll always be people who choose to believe otherwise (see also ‘flat earthers’).
  • Reader comments: also addressed in the past. Comments are often held for moderation and we don’t publish comments considered off-topic, comments which add no value or ‘comments’ which are just a pointless rabid rant (keep those for your own social media channels).
  • Qantas’ operational issues: every airline has been having operational issues. Executive Traveller deliberately does’t report on operational issues. Those are being extensively covered in mainstream media you already consume every day: newspapers, TV, radio and online. We have no 'value' to add to that reporting, and the time & resources spent in endlessly covering those same stories would detract from stories that are unique to Executive Traveller and better suited to our readers.
  • Mix of stories: if an airline is more active in areas relevant to Executive Traveller and its target audience then you’ll logically see more stories on that. And with Qantas holding a 70% market share and having an extensive domestic and international network, you’d logically expect our content to reflect that. We’ve had periods when Qantas is more active than Virgin and the story mix reflects that, then Virgin revs up and you’ll see more Virgin stories.
  • Republishing selected stories: we’ve got plenty of great content that’s relatively timeless and will be appealing to new readers, so why would we not share it again? You don’t have to read it, and it doesn’t detract in any way from the new content we produce.



Member since 13 Sep 2019

Total posts 8

I am not for one moment suggesting that 'Et' is pro Qantas but I have thought that over the past several years it has become much less international in coverage and content. It used to be an interesting read covering many international airline stories and airlines with relevance to traveling Australians and those that have interests in AU but latterly it seems to have become much less so and to be frank rather parochial with much less mention of US and Asian airlines that serve Australia and NZ and thus interesting to those that travel to and in Australia. I write as someone that lived in AU for 18 years have a business there and in NZ but now live for many years in Hong Kong. I understand that my viewpoint perhaps differs from most of the readership here.

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