Member since 02 May 2020
Total posts 3
If you were in charge of a refreshed Virgin Australia would you pay the licence fee for the name & branding or would you choose something new? If new, What would your thoughts on a name?
Thoughts on a new colour scheme??? Logo/emblem?
Qantas - Qantas Frequent Flyer
Member since 25 Sep 2013
Total posts 377
Virgin Australia - Velocity Rewards
Member since 05 Sep 2013
Total posts 76
I thinks it's down to if Branson/Virgin Group still a
If Yes: I think that they will keep the Virgin Brand. (From memory
that pay a royalty of $10 Million plus a small percentage of sales, I'd be looking
for savings given the current circumstances).
If No: Rebrand - pay a consultant about $40+ Million to
rebrand and create a new brand identity (i.e. Name, Logo, Uniform, Website,
Business card, Name Badges, Marketing Material, Visual Branding, Audio
Branding, and More). Think of a rebrand
like Telstra did back in 2011 that took a few years plus a new name. See a
video of Telstra rebrand here: https://youtu.be/Rlwol9oj7sk
Member since 10 Jan 2012
Total posts 106
Originally Posted by planesa380
Member since 31 Mar 2014
Total posts 234
Should they rebrand? Not immediately as a rebrand is extremely expensive. In the future? Ansett has a nice ring to it, but probably has licensing associated as well.
Member since 31 Jan 2016
Total posts 68
Dromaius Airlines (aka Emu Air), still to take off...
Possibly more successful than Kiwi (KC), which although it did fly, didn't fly very long...
Member since 01 Mar 2012
Total posts 201
What is Eureka Airlines? The business plan that is being shopped around for another airline to enter the market.
Member since 03 May 2013
Total posts 135
Member since 23 Aug 2016
Member since 23 Feb 2015
Total posts 264
Member since 11 May 2020
Total posts 1
Imelda Marcos Airways (Australia)
Member since 12 Jan 2018
Total posts 2
Non Virgin Airlines
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New name for Virgin Australia?
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