New name for Virgin Australia?

13 replies

TM9

Member since 02 May 2020

Total posts 2

If you were in charge of a refreshed Virgin Australia would you pay the licence fee for the name & branding or would you choose something new? If new, What would your thoughts on a name?

Thoughts on a new colour scheme??? Logo/emblem?

eminere

Qantas - Qantas Frequent Flyer

Member since 25 Sep 2013

Total posts 372

Devirgined Australia.

planesa380

Virgin Australia - Velocity Rewards

Member since 05 Sep 2013

Total posts 70

I thinks it's down to if Branson/Virgin Group still a shareholder?

If Yes: I think that they will keep the Virgin Brand. (From memory that pay a royalty of $10 Million plus a small percentage of sales, I'd be looking for savings given the current circumstances).

If No: Rebrand - pay a consultant about $40+ Million to rebrand and create a new brand identity (i.e. Name, Logo, Uniform, Website, Business card, Name Badges, Marketing Material, Visual Branding, Audio Branding, and More). Think of a rebrand like Telstra did back in 2011 that took a few years plus a new name. See a video of Telstra rebrand here: https://youtu.be/Rlwol9oj7sk

nix584

Virgin Australia - Velocity Rewards

Member since 10 Jan 2012

Total posts 104

Originally Posted by planesa380

I thinks it's down to if Branson/Virgin Group still a shareholder?

If Yes: I think that they will keep the Virgin Brand. (From memory that pay a royalty of $10 Million plus a small percentage of sales, I'd be looking for savings given the current circumstances).

If No: Rebrand - pay a consultant about $40+ Million to rebrand and create a new brand identity (i.e. Name, Logo, Uniform, Website, Business card, Name Badges, Marketing Material, Visual Branding, Audio Branding, and More). Think of a rebrand like Telstra did back in 2011 that took a few years plus a new name. See a video of Telstra rebrand here: https://youtu.be/Rlwol9oj7sk

What would be the point of paying a firm $40m+ to do a rebrand when you'd then have to repaint aircraft and change cabin interiors, reproduce thousands of pieces of uniform, redevelop airport terminals that have recently been updated, reprint millions of FF cards and tags, reproduce marketing materials and then try to build up the new brands awareness with the public when you could just keep paying $10m to licence the Virgin name, which everyone knows, and keep things as they are?

Grannular

Member since 31 Mar 2014

Total posts 197

Should they rebrand? Not immediately as a rebrand is extremely expensive. In the future? Ansett has a nice ring to it, but probably has licensing associated as well.

Clancy

Qantas - Qantas Frequent Flyer

Member since 31 Jan 2016

Total posts 64

Dromaius Airlines (aka Emu Air), still to take off...

Possibly more successful than Kiwi (KC), which although it did fly, didn't fly very long...

StuParr

Virgin Australia - Velocity Rewards

Member since 01 Mar 2012

Total posts 195

What is Eureka Airlines? The business plan that is being shopped around for another airline to enter the market.

Joe

Member since 03 May 2013

Total posts 107

Dodo Airways.

Revolio

Member since 23 Aug 2016

Total posts 3

V2 Airlines.

Steve987

Member since 23 Feb 2015

Total posts 259

Experienced Air

Reed2008

Member since 11 May 2020

Total posts 1

Imelda Marcos Airways (Australia)

Wall

QFF

Member since 17 May 2017

Total posts 6

Deflowered Air

nix584

Virgin Australia - Velocity Rewards

Member since 10 Jan 2012

Total posts 104

Virgin Australia.

sinbadofzetland

Member since 12 Jan 2018

Total posts 2

Non Virgin Airlines


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