If you were in charge of a refreshed Virgin Australia would you pay the licence fee for the name & branding or would you choose something new? If new, What would your thoughts on a name?
I thinks it's down to if Branson/Virgin Group still a
shareholder?
If Yes: I think that they will keep the Virgin Brand. (From memory
that pay a royalty of $10 Million plus a small percentage of sales, I'd be looking
for savings given the current circumstances).
If No: Rebrand - pay a consultant about $40+ Million to
rebrand and create a new brand identity (i.e. Name, Logo, Uniform, Website,
Business card, Name Badges, Marketing Material, Visual Branding, Audio
Branding, and More). Think of a rebrand
like Telstra did back in 2011 that took a few years plus a new name. See a
video of Telstra rebrand here: https://youtu.be/Rlwol9oj7sk
I thinks it's down to if Branson/Virgin Group still a
shareholder?
If Yes: I think that they will keep the Virgin Brand. (From memory
that pay a royalty of $10 Million plus a small percentage of sales, I'd be looking
for savings given the current circumstances).
If No: Rebrand - pay a consultant about $40+ Million to
rebrand and create a new brand identity (i.e. Name, Logo, Uniform, Website,
Business card, Name Badges, Marketing Material, Visual Branding, Audio
Branding, and More). Think of a rebrand
like Telstra did back in 2011 that took a few years plus a new name. See a
video of Telstra rebrand here: https://youtu.be/Rlwol9oj7sk
What would be the point of paying a firm $40m+ to do a rebrand when you'd then have to repaint aircraft and change cabin interiors, reproduce thousands of pieces of uniform, redevelop airport terminals that have recently been updated, reprint millions of FF cards and tags, reproduce marketing materials and then try to build up the new brands awareness with the public when you could just keep paying $10m to licence the Virgin name, which everyone knows, and keep things as they are?
Should they rebrand? Not immediately as a rebrand is extremely expensive. In the future? Ansett has a nice ring to it, but probably has licensing associated as well.
TM9
TM9
Member since 02 May 2020
Total posts 3
If you were in charge of a refreshed Virgin Australia would you pay the licence fee for the name & branding or would you choose something new? If new, What would your thoughts on a name?
Thoughts on a new colour scheme??? Logo/emblem?
eminere
eminere
Member since 25 Sep 2013
Total posts 376
Devirgined Australia.
planesa380
planesa380
Virgin Australia - Velocity Rewards
Member since 05 Sep 2013
Total posts 77
I thinks it's down to if Branson/Virgin Group still a shareholder?
If Yes: I think that they will keep the Virgin Brand. (From memory that pay a royalty of $10 Million plus a small percentage of sales, I'd be looking for savings given the current circumstances).
If No: Rebrand - pay a consultant about $40+ Million to rebrand and create a new brand identity (i.e. Name, Logo, Uniform, Website, Business card, Name Badges, Marketing Material, Visual Branding, Audio Branding, and More). Think of a rebrand like Telstra did back in 2011 that took a few years plus a new name. See a video of Telstra rebrand here: https://youtu.be/Rlwol9oj7sk
nix584
nix584
Virgin Australia - Velocity Rewards
Member since 10 Jan 2012
Total posts 108
Originally Posted by planesa380
I thinks it's down to if Branson/Virgin Group still a shareholder?
If Yes: I think that they will keep the Virgin Brand. (From memory that pay a royalty of $10 Million plus a small percentage of sales, I'd be looking for savings given the current circumstances).
If No: Rebrand - pay a consultant about $40+ Million to rebrand and create a new brand identity (i.e. Name, Logo, Uniform, Website, Business card, Name Badges, Marketing Material, Visual Branding, Audio Branding, and More). Think of a rebrand like Telstra did back in 2011 that took a few years plus a new name. See a video of Telstra rebrand here: https://youtu.be/Rlwol9oj7sk
Grannular
Grannular
Member since 31 Mar 2014
Total posts 272
Should they rebrand? Not immediately as a rebrand is extremely expensive. In the future? Ansett has a nice ring to it, but probably has licensing associated as well.
Clancy
Clancy
Qantas - Qantas Frequent Flyer
Member since 31 Jan 2016
Total posts 78
Dromaius Airlines (aka Emu Air), still to take off...
Possibly more successful than Kiwi (KC), which although it did fly, didn't fly very long...
StuParr
StuParr
Virgin Australia - Velocity Rewards
Member since 01 Mar 2012
Total posts 203
What is Eureka Airlines? The business plan that is being shopped around for another airline to enter the market.
Joe
Joe
Member since 03 May 2013
Total posts 181
Dodo Airways.
Revolio
Revolio
Member since 23 Aug 2016
Total posts 3
V2 Airlines.
Steve987
Steve987
Member since 23 Feb 2015
Total posts 268
Experienced Air
Reed2008
Reed2008
Member since 11 May 2020
Total posts 1
Imelda Marcos Airways (Australia)
nix584
nix584
Virgin Australia - Velocity Rewards
Member since 10 Jan 2012
Total posts 108
Virgin Australia.
sinbadofzetland
sinbadofzetland
Member since 12 Jan 2018
Total posts 2
Non Virgin Airlines