Member since 02 May 2020
Total posts 2
If you were in charge of a refreshed Virgin Australia would you pay the licence fee for the name & branding or would you choose something new? If new, What would your thoughts on a name?
Thoughts on a new colour scheme??? Logo/emblem?
Qantas - Qantas Frequent Flyer
Member since 25 Sep 2013
Total posts 376
Virgin Australia - Velocity Rewards
Member since 05 Sep 2013
Total posts 76
I thinks it's down to if Branson/Virgin Group still a
If Yes: I think that they will keep the Virgin Brand. (From memory
that pay a royalty of $10 Million plus a small percentage of sales, I'd be looking
for savings given the current circumstances).
If No: Rebrand - pay a consultant about $40+ Million to
rebrand and create a new brand identity (i.e. Name, Logo, Uniform, Website,
Business card, Name Badges, Marketing Material, Visual Branding, Audio
Branding, and More). Think of a rebrand
like Telstra did back in 2011 that took a few years plus a new name. See a
video of Telstra rebrand here: https://youtu.be/Rlwol9oj7sk
Member since 10 Jan 2012
Total posts 104
Originally Posted by planesa380
Member since 31 Mar 2014
Total posts 219
Should they rebrand? Not immediately as a rebrand is extremely expensive. In the future? Ansett has a nice ring to it, but probably has licensing associated as well.
Member since 31 Jan 2016
Total posts 67
Dromaius Airlines (aka Emu Air), still to take off...
Possibly more successful than Kiwi (KC), which although it did fly, didn't fly very long...
Member since 01 Mar 2012
Total posts 200
What is Eureka Airlines? The business plan that is being shopped around for another airline to enter the market.
Member since 03 May 2013
Total posts 120
Member since 23 Aug 2016
Total posts 3
Member since 23 Feb 2015
Total posts 259
Member since 11 May 2020
Total posts 1
Imelda Marcos Airways (Australia)
Member since 17 May 2017
Total posts 7
Member since 12 Jan 2018
Non Virgin Airlines
Hi Guest, join in the discussion on
New name for Virgin Australia?
Already have an ET account? Log in below.
Signing up with Executive Traveller only takes a second and lets you
interact with our community. It's completely free and we'll never pass your information on to
Didn’t receive an activation email? Resend one to yourself here.
If you’ve forgotten your password, simply enter your email address
below, then click 'Submit'. We’ll send you an email to re-activate your account and enter a new password.
If you have not received the activation email, simply enter your email address below, then click 'Submit'. We’ll send you an email containing the activation link.
Subscribe to our free newsletter and get the latest news, reviews, tips and more sent straight to your inbox