Qantas, Virgin Australia, Cathay Pacific score well in business travel awards

By David Flynn, December 19 2012

2012 has been a very good year for business travellers. On the domestic front we’ve seen business travel once again become a two-horse race, for the first time in over a decade, since the collapse of Ansett in late 2001.

This not only sent average business class prices down but boosted competition in aircraft, seats and service, both in the air and on the ground.

Yet pleasingly, instead of an outright price war – a conflict in which travellers would likely come off second-best – we’re getting a battle fought on the more sustainable basis of value for money.

Airline have also been lifting the bar on technology: faster in-lounge Internet (thanks, Qantas and Optus), new smartphone apps and Passport support and the rollout of inflight wifi streaming of entertainment.

On the international front this extended to inflight Internet from Emirates and Singapore Airlines, although Qantas wound down its A380 wifi trials to focus (quite sensibly so, in our opinion) on areas of more benefit to passengers such as its international business class sleep service.

Airlines also kept pushing ahead with the quality of their seats and cabins, and again business class has been the winner as new seat types have been rolled out and new aircraft such as the Airbus A380 and Boeing 787 made their way into more fleets.

We’ve seen plenty of movement in alliances, too, both on a per-airline basis – the biggest of course being the pending Qantas-Emirates hookup – along with new members for the traditional Big Three airline alliances.

So as we close out the year and gear up for what promises to be an even more exciting 2013, here’s our pick of the best in 2012 for Australian business travellers.

Best Domestic Business Class: Virgin Australia

If 2012 would be remembered for delivering any single win for the business traveller, it was return of competition as the reinvented and reinvigorated Virgin Australia launched business class across its domestic fleet.

Best Domestic Business Class: Virgin Australia (shown here on Virgin's Boeing 737-800)

Qantas’ domestic business class product varies widely and wildly between aircraft, and even on brand new jets it’s a mixed bag. The Red Roo’s factory-fresh Boeing 737-800s are excellent. The latest Airbus A330s, not so much.

Best Domestic Business Class: Virgin Australia (shown here on Virgin's latest Airbus A330s)

By comparison, Virgin Australia’s business class across its Boeing 737, Airbus A330 and Embraer E190 jets ticks all the boxes for quality, consistency, comfort, service and value.

Best International Business Class: Cathay Pacific

Putting the high walled cubicle-inspired Olympus seats largely behind it, Cathay's 2011 launch of the new Cirrus business class seats – the second generation of its fully flat design – would be our first choice for any flight out of Australia and, via Hong Kong, onwards to the rest of the world.

Best International Business Class: Cathay Pacific

The stylish design includes high-quality finishes and plenty of small thoughtful touches, including plenty of personal storage space – something the modern traveller seems to need more and more these days.

Read: Seven things you didn't know about Cathay Pacific's business class

We also applaud the feeling of privacy balanced against direct aisle access for every passenger due to the 1-2-1 layout.

From January 2013 Cathay Pacific will offer these new seats on all flights out of Australia, giving Hong Kong-bound travellers a chance to see why we rate these seats so highly.

Best International Premium Economy: Qantas

An increasing number of business travellers are flying premium economy instead of business, due to the financial pinch, and on its own this in-between category can represent top value for money.

Note the qualifier: not all premium economy seats and cabins are created equally.

On flight out of Australia it comes down to BA, Cathay Pacific, Qantas and Virgin Atlantic. We have to rank BA and Virgin at the back of the pack because Qantas and Cathay are so far in front.

Best International Premium Economy: Qantas

Indeed, it's a tight race between Qantas and Cathay Pacific, but the Red Roo edges ahead on the comfort of its sculptured Marc Newson-designed premium economy seat, especially as every seat has a swing-up legrest (which is present in only the first row of Cathay’s premium economy cabin).

Best International First Class Seats: Qantas, BA

While many international business travellers have to make do with premium economy and in some cases even economy, at the other end of the spectrum lies the land of privilege and first class travel.

The size of this market may be relatively small but the competition is fierce, so much so that we've divided the first class awards into two categories: seats and suites.

Best International First Class Seats: Qantas (tie with BA)

After some degree of back and forth it came out as a photo finish between Qantas and BA in the ‘first class seats’ category, with the two airlines on par for sumptuous furnishings,  service and overall ambience combined with the basics of personal space and meals.

Best International First Class Seats: BA (tie with Qantas)

Best International First Class Suites: Singapore Airlines, Emirates

This one was another tie. Singapore Airlines has pretty much defined the ‘suites’ experience, and it’s rare to hear anything but fervent praise for these plush private cabins – so much so that we're eager to see how SQ tops them with the forthcoming 2013 redesign!

Best International First Class Suites: Singapore Airlines (tie with Emirates)

And while many feel that Emirates goes overboard on the bling factor in its A380 suites, the opportunity to take a shower at 30,000 feet tends to trump decor excess.

Best International First Class Suites: Emirates (tie with Singapore Airlines)

Best Transcontinental Service: Virgin Australia

The coast-to-coast contest could be more evenly matched next year if Qantas makes good on its promise to upgrade the current Airbus A330 ‘business class’ seats to something worthy of the name.

Best Transcontinental Service? Not for this effort, Qantas...

In the meantime, Virgin Australia wins the transcontinental turf war with the international-grade seats and service on its latest A330s.

Best Transcontinental Service: Virgin Australia (Airbus A330)

Once you settle into one of these seats and enjoy the inflight meals and entertainment, it’s hard to believe you're not packing your passport and headed overseas.

Best Trans-Tasman Service: Emirates

Australia’s busiest international routes are those which bounce across the pond to New Zealand.

Yet neither Qantas, Virgin Australia or Air New Zealand offer much in the way of actual business class – beginning with wide, comfortable seats offering plenty of legroom.

Best Trans-Tasman Service: Emirates

We believe that trans-Tasman business travellers deserve better. Which is why we applaud Emirates’ decision to run its Airbus A380s daily from Sydney and Melbourne to Auckland, after completing their daily southbound leg from Dubai.

It's a move which gives frequent flyers a true business class experience across the Tasman.

Read: How to get true business class on flights to New Zealand

Best Australian Lounges: Qantas

Many Australian business travellers spend as much time at airport lounges as they do in the air, so a good lounge is a highly-prized haven, and Qantas' lounge network is comfortably out in front.

Best Australian Lounges: Qantas

Qantas' domestic dominance would count for little if the airline wasn’t investing in its lounges, to the point where some – notably the Qantas First Lounge at Sydney Interntional Airport – are not just world-class but world-beaters.

But that’s just part of a canny triple play which includes the mainstream Qantas Club and the Qantas Business Lounge for business travellers and Platinum frequent flyers.

Best International Lounges: Cathay Pacific

It’s a given that an airline’s most impressive lounge is at its home port. In the case of Cathay Pacific, this sees Hong Kong International Airport blessed with several excellent lounges, but it doesn't end there.

Best International Lounges: Cathay Pacific

Cathay’s rolling upgrade of all worldwide lounges – most recently at London Heathrow, San Francisco and Paris – with the same high standards and contemporary style already seen in HK’s The Wing and The Cabin. 

Best International Lounges: Cathay Pacific

Of course, frequent flyers can't wait to see the flagship Wing First Class emerge from its make-over cocoon in early February 2013, but the stylish Wing Business Class with its noodle bar and loft cafe is already one of the world's best business lounges.

Best Frequent Flyer Program: Virgin Australia

Simply put, while Qantas boasts more members Virgin offers more benefits – especially ones geared towards the business traveller.

Best Frequent Flyer Program: Virgin Australia Velocity

That includes free Gold and Platinum-level membership of hotel and car hire loyalty programs (perks which in hotel-land deliver free upgrades, free Internet and late checkout), flight upgrade certificates, a membership status pause for new parents, family pooling of points and guaranteed reward seats for family holidays.

There are also some unique ways to earn points, from buying music and apps on iTunes to shopping online at Macy’s, Saks Fifth Avenue and Topshop.

Best Airline Alliance: oneworld

Of the three global airline alliances, oneworld already has a head start due to Qantas being a cornerstone member.

It’s true that Star Alliance and SkyTeam have more member airlines under their wing.

But oneworld partner airlines can take you almost everywhere a business traveller needs to go – a selection now bolstered through the inclusion of airberlin, with Malaysia Airlines and Qatar to follow – and it’s easy to rack up oneworld frequent flyer points and status through Qantas, even when you’re shuttling around the country on domestic flights.

And that status counts for plenty, with the Platinum-level oneworld Emerald tier opening the doors at some stunning first class lounges even if you’re flying economy.

Several of these categories were close calls and as you'll see, some were a tie – so we're keen to hear your take on the best in each of these categories – share your thoughts with a comment below.


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.



01 Dec 2012

Total posts 6

All good selections, David, and I generally concur, though I have yet to experience the new Cathay J-class and lounges. You are right about the excellent transcontinental service of Virgin. The cabins are so good (though the IFE on the two older planes is unreliable) and they are trying so hard it's easy to be enthused. The contrast to the often niggardly competition is stark. Why is Qantas doing it to themselves?

The otherwise excellent new Qantas B738 business class seats (and AVOD) are let down by the pathetically small and flimsy tray tablles, which undermine the reason for flying J. Virgin 738s have a better, two-way sliding design, admittedly partially enabled by no need to allow for the swing-up IFE screen.

Yes, One World is a good alliance, except when trying to circle the globe in the Southern Hemisphere. In my experience, QF code-share ticket availability is sometimes problematic (and/or expensive) on SAA out of Perth; and earlier this year I was offered Jo'burg to Santiago via Heathrow as the One World routing.



Virgin Australia - Velocity Rewards

23 May 2012

Total posts 268

Good selection and choice, AusBT! I take the time when I read some of your articles to jot down some points on how to make my flight better and other choices and this article is no different. The awards are very well chosen! 

For Best International First Class Suites, I would have given it to Singapore Airlines because I feel the cabin is more roomier, better entertainment and a more contemporary feel to it. No doubt Emirates has a good Suite Cabin as well.

I also feel that the awards for Best Australian Lounge should have been separated between Domestic and International. I would definitely agree that Qantas deserves the Best Australian International Lounge but I would've given Best Australian Domestic Lounge to Virgin Australia. My experience with their lounges is outstanding especially with the staff and design.



15 Mar 2012

Total posts 9

Best International First Class should not have tied with British Airways IMHO. BA is horribly inconistent (and by your definition in the Domestic Business category, this is a downfall) with some services operarted with 10-12 year old seats and DVD players for entertainment. I fly QF F regularly and can say that with the phasing out of the 747 with First they have a truly consistent and elegant yet understated product. I have also flown BA F regularly and if I sampled 10 of my flights in the past 12 months 1 (all on well known routes) had the 'New' First. The cabin is cramped and feels like an amazing Business class and not a First. 



Virgin Australia - Velocity Rewards

15 Aug 2012

Total posts 170

I agree with your selections, David.  I think 2012 will go down as the year Australian domestic travel got a real shake up thanks to Virgin.  Their business product is superior in that it is consistent, and especially on the coast to coast, several steps ahead. On the lounge front, domestically, I feel Virgin are actually very close if not on par, and thats without the new Sydney lounge. I can't speak about the international side so much, but I would point out that if you have the dollars to spend on First, you wouldn't bother with Qantas on the routes competing with Singapore or Emirates as that product looks far more superior, so in my opinion it makes the BA Qantas section redundant.



10 Mar 2011

Total posts 531

I don't agree with all your choices here but the stand out one is BA First Class... I mean really? BA has to be one of the most awful of the premium airlines out there. Dreadful service with cabin crew that don't care - and yes... that is in First Class! I hardly think overall they even compare to numerous other airlines out there so goodness knows how they got your points here!



15 Mar 2012

Total posts 9

I agree! BA is horrible! David what was your reasoning for such a decision? Not sure which BA you flew but not the one I did...



17 Jan 2013

Total posts 7

BA First seats come with a major flaw in that the leg rest does not rise to support in the seated position. The crew are very professional though and I would rather trust them with my life than carriers who can't speak truly fluent English or have been in the business no more than a month. 

Best Business seats and service is Qatar without a doubt. Oman seats and service is lovely, but their network is limited and niche at the moment.



Cathay Pacific - Asia Miles

25 Apr 2013

Total posts 544

No way! Cathay is by far the best product, by a long streak. Qatar doesn't even offer direct aisle access - unacceptable!

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