6 replies


Virgin Australia - Velocity Rewards

Member since 13 May 2017

Total posts 9

Hi team,

Congrats on the new website. All looks good to me, particularly on mobile, but not as much on laptop/computer when viewing the front page, having to scroll past that massive ad before getting to any content.

I wondered if the big ad was temporary (how like newspapers do a wrap advertorial) but I note it's still there. I get how ad revenue works but I feel it's detractively 'loud'.

Would be interested to hear if I'm just being sensitive!


Qantas - Qantas Frequent Flyer

Member since 11 Oct 2014

Total posts 399

On a 17" laptop, it fills the entire screen. Since ad-blockers are not permitted on Executive Traveller, this forced full page ad is unacceptable, in my opinion. Especially when an Amex ad headlines most other pages.

Yes, I get and appreciate the need for advertising revenue. However such an intrusive and unnecessarily large ad simply give me the feeling that the advertised product simply isn't that great.


Member since 07 Jan 2011

Total posts 201

Hi Wodfrey, thanks for the feedback. We're trialling some new formats and this one is temporary, running for this week.


Member since 31 Mar 2014

Total posts 261

Hi Sid,

My personal feedback and view is, if I was new to ET and opened the site for the first time to the massive amex ad, I wouldn't be back, or view the sites content.

Luckily I know how good the content on the site is, so I do come back. But the size is bordering on rude.


Air New Zealand - Airpoints

Member since 31 Oct 2016

Total posts 206

It is fairly intrusive, but I suppose since AMEX have paid for the space, it's gotta see out the trial period.


Member since 07 Jan 2011

Total posts 201

Hello all,

Based on your feedback we have reduced the height of the ad for future campaigns so content should be visible on your first page load. MRYJDrake, you are correct that we can't change the current Amex ad, however this will finish tomorrow afternoon.

Thanks for your support, this was our first trial of this new ad unit.



Qantas - Qantas Frequent Flyer

Member since 29 Nov 2013

Total posts 455

I had noticed it seemed out of proportion to the site but put it down to teething issues or new ad options.

In relation to the ad blocker detection tech used by ET; I note it requests the user disable adblockers - the text suggests the user is required to turn off their adblocker completely vs just for ET. Other sites I've visited have text that ask the user to white label or list a specific site as one where ads are allowed.

The tech used could be updated to state that the user simply needs to update their adblock tech so as to allow content from ET to be delivered with ads. I use AdBlock Plus and its a simple click to then allow ads on ET - but again, other sites I've visited sites where the text and CTA was clear and white listed the site.

Hi Guest, join in the discussion on Large Amex ad on front page

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