Virgin Australia - Velocity Rewards
Member since 05 Sep 2013
Total posts 70
With Virgin Australia likely to in some form or another return
to it Virgin Blue routes, I don't think that they will want to completely rebrand
Virgin Australia back to Virgin Blue. However there are definitely characteristic
that Virgin Blue got right including when Virgin Australia was Virgin Blue it was profitable.
Cyrus Capital said today “plans to keep airline as full-service”
However with Bain saying “We want to bring back the best parts of
the Virgin Blue culture and make flying fun again" and Indigo Partners investing
in LCC's, it's likely that we could see Virgin Australia brought back with a type of LCC business model.
What things would you like to see brought back
from Virgin Blue?
A lot of people have commented by saying that they would
like to see a hybrid carrier like Air New Zealand (Trans-Tasman services) or
JetBlue & Southwest in the US.
Air New Zealand Style Hybrid looks like: Seat only fares to
full traditional service with meal and Entertainment. Baggage depends on fare
type. Only water, tea and coffee is free to all passengers. Food and Alcohol for
purchases if not included in fare.
JetBlue Style Hybrid looks like: Basic seat only fares to
Business Class. Baggage depends on fare type. Complimentary snacks and non-alcoholic
beverages. Food and Alcohol for purchases.
Southwest Hybrid looks like: 25min turn. Unassigned seats. Seat. 2 Checked
bags as standard. Complimentary snacks and non-alcoholic beverages. No Food for
purchases. Alcohol for purchases.
Member since 13 Sep 2013
Total posts 114
planesa380, I think you might be better placed to start your own blog, rather than spamming in here with a bunch of stuff.
Member since 06 Mar 2015
Total posts 193
Not anything at all.
Member since 24 Dec 2013
Total posts 105
I'm not sure how Air NZ feels about being put in the same bucket as Southwest but I personally don't think hybrid is a good strategy. The more successful airlines in the world seem to be really good at either being full service or low cost. Not being good at either and falling somewhere in between seems to me will only lead to failure.
Qantas - Qantas Frequent Flyer
Member since 20 Mar 2012
Total posts 194
Possibly something between Air NZ and Delta. Hybrid offering with perks for Velocity elites (albeit some restricted with most basic fare). Keeps cost base low but value proposition high.
Member since 07 Aug 2013
Total posts 96
I like Air New Zealand model - it clearly works well for them although they don't have a competing airline within their home country. How does the hybrid model work for like long haul flights?
I think VA could do without feeding pax with cheap and nasty food (big fan of virgin but their Economy has awful food). I'd rather eat before hand a decent meal or pay $10-15 on board for a better quality and personalised meal picked from the menu. As long as base ticket is less then Qantas I'd prefer the add what you want options - sort of make your own adventure! Entertainment - BYO these days download and save your own shows and movies via streaming apps these days.
Member since 23 Feb 2015
Total posts 259
Ask Edwin Starr for my answer
Member since 10 Nov 2011
Total posts 94
Please airline gods, not the Fun. Anything but The Fun....
Member since 14 Mar 2017
Total posts 149
Actually being able to go somewhere in a plane.
Thai Airways International - Royal Orchid Plus
Member since 15 Jan 2013
something like we remembered ansett but without the noahs ark of plane types.i loved the young pretty female flight attendants.
Hi Guest, join in the discussion on
What do you miss from Virgin Blue?
Already have an ET account? Log in below.
Signing up with Executive Traveller only takes a second and lets you
interact with our community. It's completely free and we'll never pass your information on to
Didn’t receive an activation email? Resend one to yourself here.
If you’ve forgotten your password, simply enter your email address
below, then click 'Submit'. We’ll send you an email to re-activate your account and enter a new password.
If you have not received the activation email, simply enter your email address below, then click 'Submit'. We’ll send you an email containing the activation link.
Subscribe to our free newsletter and get the latest news, reviews, tips and more sent straight to your inbox