Get ready for a bit of armchair travel with the latest TV commercial from Qantas, which marks the debut of the Qantas-Emirates alliance.
Filmed around the world, the two-minute advertisement signifies the Red Roo's global network and its partnership with Emirates – a move underscored by the 'Together connecting the globe’ tagline at the end.
Sydney, London, New York, Los Angeles, Singapore, Paris and of course Dubai all get a look-in.
(Curiously, Qantas appears to have called the ad 'What a Wonderful World': a true and commendable sentiment, but don't expect to hear that classic tune sung by Louis Armstrong, or anybody else for that matter, coming over these globetrotting grabs.)
We reckon it's a big improvement over last year's ad, set to music by Silverchair frontman Daniel Johns, which kicked off a new but seemingly short-lived marketing booster for Qantas and bid farewell to the iconic “I still call Australia home” campaign.
What's your take?