Virgin Australia is ramping things up ahead of the Easter holiday season, beginning with two new routes offering a beach getaway from the southern capitals.
Direct flights between Adelaide and Queensland's Sunshine Coast, and from Melbourne to Ballina Byron (Byron Bay), will both start from 29 March 2021 and run until 25 April 2021, with one-way economy class fares starting at $129.
The airline says it "expects to extend the flights beyond the Easter period subject to easing border restrictions."
As with the rest of Virgin's domestic network these flights will rely on its workhorse Boeing 737, with Virgin's relaunched business class set to debut in the same timeframe.
Virgin also says it plans to boost the number of flights to other popular leisure destinations over the Easter holidays including Cairns, Hamilton Island, Whitsunday Coast (Proserpine), Sunshine Coast, Gold Coast, Ballina Byron (Byron Bay), Launceston, Hobart, Broome and Kununurra.
The strong leisure play will underscore Virgin's repositioning as a value-oriented airline, and comes as Regional Express prepares to launch its own Sydney-Melbourne and Sydney-Brisbane Boeing 737 services.
"We are making it easier and more affordable for travellers to take a holiday with many more options for travel direct to key leisure destinations," said Virgin Australia Group CEO Jayne Hrdlicka.
Virgin continues to offer a flexible booking policy which waives change and cancellation fees for bookings made before 30 April 2021 for travel until 31 January 2022.