Hey guys, apparently Malaysia Airlines were supposed to announce the new name of the airline today. But while we wait for the 'new airline' does anybody have any ideas for the name?
Yes I was watching the BBC this morning and they were referring to Malaysian Airlines "rebranding". This was actually a bit misleading given that, as Peter has already identified above, only the holding company has changed from Malaysian Airline System Berhad to Malaysia Airlines Berhad.
It appears the 'MH' designator is staying put at the moment.
I understand Given Malaysian Airlines has a strong brand within Asia, particularly within SE Asia the new management is reticent about actually rebranding the airlines to include a new name, livery, uniforms etc - which would also incur a massive cost. Management are working through this currently but I understand the biggest change following the re-naming will be new employment and supplier contracts on better terms.
But I was a bit disappointed as I was hoping to see a new name, paintjob etc.
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Malaysia Airlines New Name?
Alex_Flynnagan
Alex_Flynnagan
Member since 20 Aug 2015
Total posts 2
Malaysia Airlines New Name?
Hey guys, apparently Malaysia Airlines were supposed to announce the new name of the airline today. But while we wait for the 'new airline' does anybody have any ideas for the name?
PeterLoh
PeterLoh
Qantas - Qantas Frequent Flyer
Member since 25 May 2012
Total posts 356
They've changed the name of their holding company. That's all.
All other announcements are still pending.
domesticgoddess
domesticgoddess
NZ Elite
Member since 03 Jul 2014
Total posts 65
"does anybody have any ideas for the name?"
Jetstar Malaysia.
TheRealBabushka
TheRealBabushka
Member since 21 Apr 2012
Total posts 2,058
LOL!!!!!!!
alex_upgrade77
alex_upgrade77
Qantas - Qantas Frequent Flyer
Member since 08 Sep 2012
Total posts 47
Hi everyone
Yes I was watching the BBC this morning and they were referring to Malaysian Airlines "rebranding". This was actually a bit misleading given that, as Peter has already identified above, only the holding company has changed from Malaysian Airline System Berhad to Malaysia Airlines Berhad.
It appears the 'MH' designator is staying put at the moment.
I understand Given Malaysian Airlines has a strong brand within Asia, particularly within SE Asia the new management is reticent about actually rebranding the airlines to include a new name, livery, uniforms etc - which would also incur a massive cost. Management are working through this currently but I understand the biggest change following the re-naming will be new employment and supplier contracts on better terms.
But I was a bit disappointed as I was hoping to see a new name, paintjob etc.