An increasing number of Australians are favouring high-speed rail over air travel, says Eurostar, with sales revenue from ticket bookings growing by a solid 37 percent in the first half of the year compared with the same period in 2012.
The number of business passengers travelling on Eurostar also grew by 3 percent compared to the same period in 2012.
The London-France rail operator reports that travel in the mid-range Standard Premier cabin, which sits between Business Premier class and Standard class, proved a particularly popular choice amongst Eurostar’s international passengers in the first half of 2013.
"Following the success of a targeted, international marketing campaign focussing on luxury travel, more than one in ten of all Standard Premier travellers during the period originated from international markets" Eurostar claims.
"The overall outlook for the business markets is more positive reflecting signs of greater economic stability, particularly in the UK" said Nicolas Petrovic, Chief Executive of Eurostar.
"We have seen a return to more normal patterns of business travel which were impacted negatively in the first half of 2012 ahead of the opening of the London 2012 Games.”
Eurostar spokeswoman Lucy Drake told Australian Business Traveller that Australians are quick to appreciate 'the city centre to city centre nature of rail travel versus air travel, the generous luggage allowance and the ease and convenience of rail travel."
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