Singapore Airlines will join Qantas in putting 'wellness' on the menu for ultra long-range flights, beginning with the launch of its 19 hour non-stop flights to New York on October 11, 2018.
The Star Alliance member will partner with US wellness firm Canyon Ranch for an extensive program covering not just meals but flexible meal times, along with relaxation, rest and general well-being.
That 19-hour flight will be the world's longest, pipping Qantas' Perth-London service by a good two hours.
But Canyon Ranch – which employs a team of doctors, nutritionists and sleep experts - aims to have passengers step off the Airbus A350 flights feeling and looking great.
The trick isn't just the quality of the ingredients but how they impact the human body.
"Food needs to be clean and fresh, so nothing that is processed; no sweeteners or additives and no preservatives either," explains Canyon Ranch CEO Susan Docherty, who adds that the menu will be built around whole grains and proteins served free of hormones and antibiotics.
While salt and sugar are cut down, spices such as turmeric and fennel are added to not only add flavour but aid digestion and offer anti-inflammatory benefits.
But don't think this means bland and boring. Not by a long shot. One of the dishes will be seared chicken and zucchini pappardelle served with parmesan cheese and braised tomatoes.
And for breakfast, it'll be hard to resist the 'Lox Eggs Benedict' : a wholewheat English muffin, chive cream cheese, smoked salmon, an organic egg omelette and yoghurt hollandaise.
The non-stop flight between Singapore and New York will see three main meals serves, with snacks in between, although business class travellers will be able to eat whenever they choose.
Premium economy passengers will see the first meal served just after take-off, with a second several hours into the flight and a third meal before landing, although there will also be the option to be served at different times.
The A350's LED lighting system will contain a custom-designed patten with hues of orange, yellow and red lights which Canyon Ranch says is proven to help people doze off.
The lie-flat business class seats will include a comforting mattress topper and two pillows, one firm and one soft.
The same wellness-oriented inflight program will later be extended to Singapore Airlines' Airbus A350 services to Los Angeles and San Francisco.