These five watchmakers show a non-Swiss approach to timepieces

By Hodinkee, October 12 2018
These five watchmakers show a non-Swiss approach to timepieces

When you start talking about high-end watches, the word "Swiss" often ends up getting substituted in for phrases like "high-quality" and "reliable." But it doesn't have to be that way.

Sure, Switzerland is the modern home of fine watchmaking, but there are plenty of fantastic watchmakers creating timepieces worth your attention in other places. Here, the editors of watch specialist website Hodinkee round up five of their favorite watchmakers from outside Switzerland highlighting different types of watches and different approaches to watchmaking in general.

Grand Seiko (Japan)

Grand Seiko in particular, and Seiko in general, have for much of the later 20th century and right up to the present day, been companies that are living proof that you don't have to be Swiss, or in Switzerland, to make an amazing watch.

Grand Seiko lately has been very much coming out from under the shadow of Seiko overall, and what makes them so interesting is not just that they're so incredibly well made – it's that the philosophy of quality that informs them is so characteristically Japanese.

Grand Seiko doesn't aspire to resemble a great Swiss watch; instead, it strives to be the best possible Japanese watch, and for that reason, it doesn't so much rebuke Switzerland in terms of quality, as it does stand on its own as evidence that if you have the strength of your convictions, you can make a wonderful wristwatch anywhere. Jack Forster

A. Lange & Söhne (Germany)

A. Lange & Sohne likely doesn't require much of an introduction for most of you, but this relatively small German manufacturer makes some of the finest watches in the world. And while Germany has a strong history in watchmaking, Lange has become a worldwide pillar of haute horology since its relaunch in 1994.

You can always judge a brand by their entry point model, and with Lange's fantastic Saxonia Thin 37mm, you get a true example of the brand's strengths in a gorgeous and simple design that shines on-wrist.

Want something a bit more distinctively Lange? While some may jump to the Datograph or Zeitwerk, the Lange 1 is the brand's calling card in the world of unique watch design. Gorgeous, distinctive, and balanced, the Lange 1 is an oddball but dressy option that offers all of A.Lange & Söhne's charm in a single piece.

Characterized by their knack for creating beautifully subtle watches with incredible hand finished complexity quietly ticking inside, A.Lange & Sohne is the heart of German watchmaking. James Stacey

Uniform Wares (U.K.)

Uniform Wares is a British manufacture that I covered a while back. They are known for making minimalist watches with Swiss movements (so not exactly made all in the U.K.), assembled in London.

I really like what they are doing as far as creating elegant and "affordable" timepieces for a range of wearers (most cost around US$500). They are a major step up from fashion brands but are more accessible than watches coming from the usual Swiss manufacturers. But more importantly, they are on track to do some exciting things over the next few years – so stay tuned. Cara Barrett

Grönefeld (The Netherlands)

Bart and Tim Grönefeld are very much part of the Swiss watchmaking system, having trained and worked within it during their formative years. However, their current, eponymous project is based in their home country of the Netherlands, where they make what many experts consider to be the most "complicated" time-only watch in the world, the 1941 Remontoire.

The Gronefelds’ watchmaking is innovative, yet relatively understated – until you turn the watches over, that is. Their fastidious finishing stands up to a close look with a loupe and the architecture of their movements is unlike anything you'll find anywhere else. Plus, there are no two watchmakers better to share a beer with, and that's gotta count for something. Jon Bues

Sarpaneva (Finland)

Finland is best known for producing designers like Alver Aalto, telecom companies like Nokia, and ice hockey legends like Teemu Selänne. But, despite what you might think, there are watchmakers there too, with Stepan Sarpaneva is still making watches right in the center of Helsinki.

Sarpaneva's watches have their own feel  – there's something distinctly rock n' roll about them, with the signature moon grinning back at you from the often layered dials. He also has a line of slightly lower priced pieces under the brand S.U.F that are intended for the Finnish domestic market and play off local culture and use local materials. It's cool to see someone making distinctive watches on their home turf that don't try to look like traditional "luxury Swiss watches" at all. Stephen Pulvirent


Hodinkee is the world's preeminent online magazine for watch enthusiasts, and is republished under licence by Executive Traveller.

20 Jan 2017

Total posts 46

I love my Seiko, for the price and it's durability it's amazing.


Singapore Airlines - KrisFlyer

08 Aug 2012

Total posts 33

UK Bremont also make some impressive bespoke watches.

Singapore Airlines - The PPS Club

20 Apr 2015

Total posts 32

Wow, interesting to see that AusBT is now sharing Hodinkee articles.
As for non-Swiss brands, I'm a huge fan of anything from Glashutte, Germany. To me, ALS is the best manufacture at the moment. And Glashutte Original produces honest, solid watches at reasonable prices.
If money were no object, Roger Smith out of Isle of Mann would have to be the best non-Swiss maker out there. One day.....

Qantas - Qantas Frequent Flyer

11 Jun 2018

Total posts 7

RGM out of Mount Joy Pennsylvania make some sensational watches

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