Virgin Australia is now offering free food on all Australian domestic flights as the airline continues to close the service gap with Qantas.
This doesn't mean that pay-to-eat is off the menu, however – Virgin says it will retain "the popular on-board Retail Menu" to offer travellers a wider choice of food and drink.
But as a starting point, you'll no longer need to dig into your pocket or purse for a bite to eat.
Does the free food qualify as a meal or just a snack? Both, says Virgin Australia: "the food and beverage service has been tailored to the time of day and the duration of the journey," ranging from muffins to sandwiches.
This comes on top of the free wine, beer and soft drink served during ‘Happy Hour’ between 5pm and 7pm weekdays (so it's actually 'Happy Two Hours'. Cheers!).
With Virgin also providing free checked baggage on all domestic flights, expanding its airport lounge network and launching trans-Tasman business class, the challenger has taken another step away from its low-cost Virgin Blue roots to transform into a premium 'full service' airline.
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