Air New Zealand's new livery revealed

By David Flynn, June 11 2013

Air New Zealand's fleet is in for a makeover, with bold new livery incorporating the iconic New Zealand 'fernmark' logo.

The new livery will introduced later this year as part of a worldwide NZ$20m (A$16.7m) marketing campaign between Air New Zealand and Tourism New Zealand.

Most aircraft will be dressed to impress in the airline's standard white livery, which will now feature a dramatic black section sweeping up from the rear of the wings, as seen blow in this PR shot showing the Boeing 787-9 Dreamliner due for delivery next year (and which will likely launch on the Auckland-Shanghai route).

However, Air New Zealand will continue to paint a select number of aircraft in a distinctive 'all-black' variant of the new design.

Click here to download large lush images of both liveries [3.5MB ZIP file].

The design process involved extensive consumer testing including focus groups both in New Zealand and overseas, with the airline stating that 78 percent of those surveyed believing the country's familiar 'fernmark' should be incorporated into the airline's new look.

Also read: The world's best-looking aircraft liveries

Follow Australian Business Traveller on Twitter: we're @AusBT

David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

htc

htc

Qantas P1

18 Jan 2012

Total posts 73

Looks awesome!

AusFlyer

AusFlyer

10 Mar 2011

Total posts 531

Must admit that I like the all black version better than the other one.

David

David

24 Oct 2010

Total posts 2322

You're not Robinson Crusoe on that score - it almost makes ou wonder if they should do most of the fleet in all-black and save the white livery for special aircraft (eg 787-9) so that it stands out a bit more.

FrequentFlyer

FrequentFlyer

Qantas - Qantas Frequent Flyer

20 Mar 2012

Total posts 204

Much more interesting than the plain white fuselage that too many airplanes are painted in now!

russell

russell

Qantas - Qantas Frequent Flyer

04 Nov 2011

Total posts 323

They are both striking liveries. Well done Air NZ. 

moa999

moa999

Qantas - Qantas Frequent Flyer

02 Jul 2011

Total posts 1372

Koru and the fern just don't seem to gel together.

Would have been better dump the koru to just with the text, and have the fern sweeping up into the tail...

 

Apart from that its just another white jet with a coloured tail and plane font...

Also done nothing on the engines. A Maori motif (like new Fiji Air) would look good.

ioswoody

ioswoody

18 Jun 2013

Total posts 2

Even just have the Koru on the engines

Ezra

Ezra

10 Jan 2013

Total posts 15

Generally I like where they are headed with this design, but in my opinion is seems clunky and unfinished. They've slapped two motifs at the end of the plane with neither being dominant or gelling with the other.

Why not move the fern elsewhere on the plane and tone down it's domination? (I know this is similar to their previous design). Or, as someone suggested, move the koru next to the name and place the fern on the tail?

ioswoody

ioswoody

18 Jun 2013

Total posts 2

The Koru should be on the engines and the fern can then go further up the tail.

Then over time drop the Koru off the engines and you have then changed your motif without losing your brand

haydensydney

haydensydney

07 Nov 2011

Total posts 11

Beautiful livery - it's a tad sad to be letting go of the teal tones (simply due to nostalgia) but overall, i'm very happy with the direction of the branding.

Nice work NZ!

evilbrian

evilbrian

Emirates Airlines - Skywards

07 Sep 2012

Total posts 151

The Kiwis are sorting themselves out in the graphic design department. Nice new plane livery, and finally got a decent one-day cricket uniform

brobro

brobro

02 Jan 2013

Total posts 142

You cant tell me Qantas livery and your one day cricket team are the shining light in graphic design......because they are not.

pika

pika

Virgin Australia - Velocity Rewards

30 Apr 2013

Total posts 16

After reading the AusBT lead about 'bold new livery', I expected something good. However, what they've done is a disappointment.

There are now two icons. The original symbol, plus the fern. Corporate logos should only have one symbol. AirNZ should decide which one it wants to be, and get rid of the other.

Longreach

Longreach

09 Sep 2012

Total posts 139

Looks rather un-Australian. Is this NZBT?

brobro

brobro

02 Jan 2013

Total posts 142

Deal with it idiot!

AlG

AlG

04 Nov 2010

Total posts 674

Longreach, I think it's your comment that is un-Australian.

gwilli1

gwilli1

Virgin Australia - Velocity Rewards

18 Jun 2013

Total posts 26

What an awesome livery 

gordy

gordy

03 Sep 2013

Total posts 3

I Like the All Blacks Fern rather the new version that is about to come, you will not have the white back ground behind the new fern. Even better just repaint the 70s Scheme The Big 10s looked great in that (AWESOME).


Hi Guest, join in the discussion on Air New Zealand's new livery revealed