How to Destroy a Brand: British Airways Going Down

2 replies

aldrigsomandre

Qantas - Qantas Frequent Flyer

Member since 31 Aug 2015

Total posts 86

Hi,


I just read the news regarding BA further increasing the number of seats on some of its aircraft doing intra-Europe flying, after this increase they'll have the densest seating out of any airline in Europe, including Ryanair and Easyjet.

First the removal of complimentary food, now this. They already have a pretty terrible business class product?

Will BA survive the next ten years if they continue like this?

ajstubbs

Qantas - Qantas Frequent Flyer

Member since 15 Mar 2016

Total posts 117

Of course they'll survive. It's rare a national airline of a country that size fails completely. Nobody is doubting their hard and soft product needs work - that's obvious - but they're also successfully getting away with it. Their profit margins are excellent, as are those of their parent company. 

syphanx

Virgin Australia - Velocity Rewards

Member since 07 Nov 2012

Total posts 1

I agree with ajstubbs, the only way a national airline (or any airline really) fails is from a declining safety record ie Malaysia. B

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