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We've all seen photos of Virgin Australia's new business class seat for the Airbus A330 and Boeing 777...
... and AusBT has been able to take a very close-up look at the seat...
... but here's a first glimpse at how the business class cabin will look when all those seats are stacked together. (Click the image below to make it much bigger.)
The images are courtesy of London-based design agency Tangerine, which worked on the seat alongside Virgin design director Hans Hulsbosch to refine and 'significantly enhance' it from the basic Super Diamond seat supplied by B/E Aerospace.
Virgin Australia CEO John Borghetti has previously said the design is "inspired by a lot of luxury automotive interiors" (Borghetti himself is a connoisseur of classic European motoring marques) and you can see how the cabin evokes an undeniably premium feel.
The subdued colour scheme of charcoal, black leathers and brushed aluminium trimming is not only for the sake of contemporary elegance – it ensures the seat also looks great when combined with the red of the cabin crew's uniforms.
A case study on Tangerine's website says "the challenge was to infuse the spaces with sophistication and elegance that would help define the airline as a quality carrier offering outstanding service... we heavily customised new lie-flat seats to give them a sense of international style and exclusivity."
The Airbus A330s will sport 20 of the new seats in five rows of a 1-2-1 layout, ensuring direct aisle access for every passenger, down from the 24 business class berths of today's 2-2-2 layout.
The larger Boeing 777s will see an increase in the number of business class seats, up from a current count of 33 in a 2-3-2 layout to 37 seats arranged 1-2-1.
Virgin Australia plans a rapid rollout of its next-generation business class seats, despite the launch being pushed back from March to an unspecified 'mid-year' timeframe.
The airline's ambitious intent is that its entire fleet of six twin-aisle Airbus A330 jets will upgraded to feature the new seats by August.
A similar upgrade for Virgin's international Boeing 777s which fly to Los Angeles and Abu Dhabi remains on track for November 2015, with the airline saying this would be completed “within three months.”
"On the Pacific route from Australia to Los Angeles this will be the business class to beat," Borghetti has previously said.
The Boeing 777 refurb will also include a newly-designed business class bar with face-to-face service for up to four seated guests.
There'll also be additional lounge seating behind the bar.
This short clip provides a virtual walkthrough of Virgin Australia's next generation business class cabin, beginning with a look at the Boeing 777's new business class bar.
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