InterContinental is taking a new approach to building its stable of luxury hotels, with a fresh chain – Vignette Collection – expanding the company’s portfolio to 17 hotel brands.
But unlike traditional InterContinental properties, those in the Vignette Collection will retain their independence.
Retaining their own unique character, stylings, and approach to luxury and lifestyle, stays will be less ‘cookie cutter’, while still providing IHG One Rewards members with loyalty benefits and the ability to earn and spend points.
Targeting properties in “urban and resort locations”, the first Vignette Collection properties will be the five-star Hotel X in Brisbane’s Fortitude Valley, and the Pattaya Aquatique hotel in Thailand.
“We expect to attract more than 100 Vignette Collection hotels in 10 years,” shares IHG Hotels & Resorts CEO Keith Barr.
Brisbane’s Hotel X was selected not only for its location in the city’s bustling entertainment district –with close proximity to the CBD – but also its “distinctive design and luxurious facilities … ultra-cool art, Avant Garde lighting and exceptional views of the cityscape.”
Prior to launching Vignette Collection, IHG’s portfolio of luxury and lifestyle hotels counted some 400 properties and 100,000 rooms under its umbrella, which IHG claims to be the industry's second largest.