Virgin Australia could become an entirely Brisbane-based airline rather than continue to keep seperate offices in Sydney, as presumptive new owners Bain Capital work to finalise their blueprint for the rebooted airline.
The Queensland government has already made good on its promise of a $200 million package to keep the airline's headquarters in Brisbane, which state treasurer Cameron Dick described as "the best possible deal we could get to secure as many jobs as possible for Queensland."
However, for several years Virgin has maintained three seperate footprints, with two of those in Sydney:
- Virgin Australia corporate (Macquarie Place, Sydney)
- Virgin Australia head office (Bowen Hills, Brisbane)
- Velocity Frequent Flyer (Grosvenor Place, Sydney)
With all eyes on the bottom line, Bain would be keen to bring all of Virgin 2.0 under the one roof.
Some of that has already started, with Virgin Australia exiting its lease at 7 Macquarie Place – which managers AMP Capital describe as "a boutique 15 level commercial office building" with views over Circular Quay and Sydney Harbour – in May 2020 to share space with Velocity Frequent Flyer at Grosvenor Place.
Approached for comment, a Virgin Australia spokesman told Executive Traveller "we have consolidated our corporate presence in Sydney to Grosvenor Place alongside Velocity Frequent Flyer, allowing more collaborative ways of working."
But the airline could pull the plug on Sydney and relocate entirely to Brisbane, where it's also abandoning its long-held Virgin Village at Bowen Hills for the more centrally-located Southpoint building at Southbank which also serves as Flight Centre HQ.
"The Virgin Australia Group has been looking to relocate its Queensland-based headquarters to a more fit-for-purpose facility for some time," a Virgin Australia spokesman told Executive Traveller.
"We will end our Bowen Hills lease in September and relocate all Brisbane-based team members to the Southpoint building at Southbank where the Group will occupy five floors of the building."