Will Alitalia successor ITA rejoin SkyTeam or jump ship to Oneworld?

Italy’s new flag carrier wants to join an airline alliance next year, and is open to offers...

By David Flynn, October 18 2021
Will Alitalia successor ITA rejoin SkyTeam or jump ship to Oneworld?

Italy's new ITA Airways, the state-backed successor to Alitalia, intends to join a global airline alliance next year – but that might be Oneworld or Star Alliance, rather than Alitalia's former SkyTeam family.

"I am open to negotiate with everyone," ITA Chairman Alfredo Altavilla admitted at the airline's launch last week.

"ITA has been created to be a strategic element in one of the large networks that already exist in the sector," he said, adding that the startup "can't be a stand-alone carrier forever."

As previously and exclusively reported by Executive Traveller, SkyTeam began discussions with ITA prior to the new airline taking flight.

In late August, a spokesperson for SkyTeam told Executive Traveller the alliance "is currently partnering with Italia Trasporto Aereo (ITA), the new carrier replacing Alitalia as the national airline, to explore ways to continue providing SkyTeam’s 700 million customers with seamless connectivity to key Italian destinations."

But despite Alitalia's ties to SkyTeam, ITA could chart a decidedly different course.

ITA, Lufthansa and Star Alliance

One path would be to Star Alliance – the world's largest airline group – on the back of a renewed partnership with Lufthansa, with a spokesperson for the German flag-carrier confirming on the weekend "Lufthansa is open for a commercial partnership with ITA."

"After the USA, Italy is our most important foreign market," Lufthansa CEO Carsten Spohr remarked earlier this month in Boston on the sidelines of the annual general meeting of airline industry group IATA.

"We therefore believe that the natural home for a new Italian national airline is a partnership with Lufthansa," Spohr said, adding that he has already met with ITA's Altavilla.

ITA and Oneworld

Another option that can't be discounted is Oneworld, with alliance chairman and Qatar Airways CEO Akbar Al Baker eager to add new members.

"We take our brand very seriously and we see the potential we have to keep on growing it," Al Baker told Executive Traveller earlier this month, saying he definitely wants more airlines to pull up a chair at the Oneworld table.

Al Baker has intimate first-hand knowledge of the Italian airline scene, with Qatar Airways having been the major backer and 49% stakeholder of Alitalia challenger Air Italy, which collapsed in February 2020.

Qantas - Qantas Frequent Flyer

11 Oct 2014

Total posts 685

I think that, by far, a monumentally more important issue is getting a website organised for ITA Airlines. You can do without an alliance solution for a few months - but not without a website. 

And no, the Alitalia website is NOT accepting new flight bookings beyond 15 October, 2021.

Virgin Australia - Velocity Rewards

30 Aug 2018

Total posts 14

ITA's website is www.itaspa.com if anyone else is having trouble finding it. 

I only found it from it's Wikipedia article. It's conspicuously missing from Google and Bing.

01 Oct 2021

Total posts 7

They need to invest some money into SEO stat.

Qantas - Qantas Frequent Flyer

11 Oct 2014

Total posts 685

After a lot of searching (and not finding it via  Google, Bing and two other search engines) I finally stumbled upon a link which is the new website:  https://www.itaspa.com/it_it

That's 2 hours of life I won't get back ! LOL

Qantas - Qantas Frequent Flyer

28 Oct 2011

Total posts 461

Interesting that they're going with a new name and livery. I thought their takeover included the IP for the livery, logo and business name. But of course they may have bought those elements to prevent anyone else doing so......

That's exactly what they did, purchased the IP to prevent anyone else from using it. Significantly less than what the original price was going to be. 

Etihad

07 Jan 2016

Total posts 13

"Il buon giorno si vede dal mattino" is an Italian saying- ofter used ironically- that means that you can tell, from how things start, how they will evolve, either positively or negatively. To start off with links that are included in their emails wouldn't work unless you are using a mobile phone where you have the app installed. I could not find any Twitter account either. Their frequent flier program: Volare- to which they are offering a status match- upon signing up does not generate a code/number........

let's see what happens ........best of luck 


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