Lufthansa will make a renewed play for premium travellers in 2023 with the launch of all-new first and business class suites, alongside the airline’s improved second-generation premium economy seat.
Developed exclusively for Lufthansa under the ‘Allegris’ brand, the portfolio includes a refined version of the business class seat initially developed for the delayed Boeing 777-9, along with a fresh take on first class.
Lufthansa’s Allegris first class suites will be surrounded by “nearly ceiling-high walls that can be closed for privacy.”
The seat, which is almost one metre wide, “can be converted into a large, comfortable bed” – unlike some other first class suites, including Etihad’s A380 and Qantas’ forthcoming A350, where the armchair and bed are separate pieces.
Passengers will face an ottoman which doubles as a companion seat, above which is mounted a wide HD screen with Bluetooth audio streaming to wireless headphones.
Each suite also contains a personal wardrobe, with Lufthansa trumpeting travellers “can even remain in their suite as they prepare for sleep and change into Lufthansa First Class pajamas.”
Lufthansa’s new first class will debut on ten Airbus A350 jets which the airline has previously stated “will join the fleet and take off from Munich... in late summer 2023”.
“Munich Airport is Europe’s only 5-star hub for years and is popular among Lufthansa passengers... as a leading, premium airport offering an inspiring travel journey.”
Lufthansa’s Allegris business class is a more fully-featured evolution of the original and innovative Boeing 777-9 model, which alternates rows of a conventional 1-2-1 layout with 1-1-1 rows boasting a middle ‘throne’ seat.
For comparison’s sake, here is Lufthansa’s initial Boeing 777-9 business class concept.
The walls surrounding each seat are “at least 114cm high”, Lufthansa says, “with generous space in the shoulder area” and “ensure greater privacy” without resorting to doors.
17-inch monitors can feed wireless audio via Bluetooth to the passenger’s own wireless headphone or earbuds, with the added ability to connect their laptop, tablet or smartphone to the entertainment system over Bluetooth.
In addition to plenty of working and storage space around the business class seat, mod cons include wireless charging and a removable tablet to control everything from the inflight entertainment and seating position to lighting and ventilation.
While each business seat will of course convert into a fully flat bed, Lufthansa has previously noted this will be a 2.2 metre sleeping space for most seats but only 2 metres for the throne seats.
“Depending on their personal needs, passengers can choose between a number of spatial configurations” is how Lufthansa sells this arrangement. “For instance, they can choose to have an extended-length bed or a seat with twice as much desk space.”
Topping it off, the first row of the business class cabin will be presented as an oversized ‘business plus’ suite framed by sliding doors and equipped with a personal wardrobe and 27-inch monitor.
It’s a similar approach to the latest business class Row 1 experiences from Virgin Atlantic and Air New Zealand, although Executive Traveller understands the Lufthansa version has much less space and no ottoman or companion seating.
Lufthansa is likely to charge a premium on top of the standard business class fare for travellers seeking this front row experience.
Describing the rollout as “the largest investment in premium products in our company’s history,“ Lufthansa CEO Carsten Spohr said “we want to set new, unprecedented standards for our guests.”
Lufthansa plans to fit its Allegris generation to over 100 new aircraft including the Airbus A350, Boeing 787-9s and eventually the Boeing 777-9s, along with upgrading “aircraft already in service with Lufthansa, such as the Boeing 747-8.”