Uber to add plane, train and hotel bookings in ‘super app’ push

You can already use Uber to order a ride or a meal, but there’s much more on the way...

By Bloomberg News, April 7 2022
Uber to add plane, train and hotel bookings in ‘super app’ push

Uber’s customers will soon be able to book long-distance travel on planes, trains and buses, reflecting the company’s ambitions to become a travel “super app.”

A pilot project being launched in the U.K. will integrate offers from travel partners into Uber’s app “to create a seamless door-to-door travel experience,” Jamie Heywood, Uber’s regional general manager for U.K., Northern and Eastern Europe, said in a statement.

“You have been able to book rides, bikes, boat services and scooters on the Uber app for a number of years, so adding trains and coaches is a natural progression,” he said.

Eventually, Uber will also offer hotel bookings.

Uber won’t provide the travel service itself, but will team up with third-party booking agencies to facilitate the sale of tickets; the company will make money by collecting a service fee from the bookings.

While Uber didn’t disclose which ticketing platforms it will partner with, it could wind up working with major aggregators such as Booking.com and Expedia, where Dara Khosrowshahi served as chief executive officer before assuming the helm at Uber.

The pandemic fundamentally changed Uber’s business model when it was forced to pivot heavily into food-delivery to cushion a steep decline in demand that hit its core-ridesharing segment.

The travel pilot will significantly bolster Uber’s transportation offerings and illustrates the company is charging forward with Khosrowshahi’s goal of transforming the San Francisco-based ride-hailing giant.

Train and bus bookings will be available on the app mid-year with flights and hotel reservations potentially launching later in the year.

This article is published under license from Bloomberg Media: the original article can be viewed here

Qantas - Qantas Frequent Flyer

26 Aug 2015

Total posts 6

Great, so now a Pilot or Train Driver can also cancel on you as you wait to be picked up! :)

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