Singapore Airlines: new first class, business class for Boeing 777-9

By David Flynn, March 27 2018

Singapore Airlines will launch all-new first class suites and business class seats for its Boeing 777-9 jets, with airline CEO Mr Goh Choon Phong predicting a "quantum leap" from today's Boeing 777 premium cabins.

Speaking to Australian Business Traveller ahead of the delivery flight of the airline's first Boeing 787-10 from Boeing's South Carolina facility to Singapore, Goh said the airline's "product innovation team has already begun to conceptualise on what product we should introduce in the 777-9, what they should be like."

"We will of course be going out to our customers to get better ideas about what they really want in the next quantum leap of our product."

Goh said this would include first class suites for the long-range Boeing 777-9, which the airline will begin flying in 2021-2022.

"It will be a first class that we believe when we launch (it) will again set industry standards."

"Our first class demand is quite decent and I think it about how good the product is and we believe all our customers will want to try it."

Goh said the first of its 20-strong Boeing 777-9 order would arrive "in 2020-2021, primarily as a replacement aircraft for the 777-300ER. As the 777-300ER reaches its end-of-life with us we will then transition into the 777-9, as it's a bigger plane."

David Flynn travelled to South Carolina as a guest of Singapore Airlines

David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Bruce777

Bruce777

Aegean Airlines - Miles & Bonus

17 Sep 2017

Total posts 15

I hope with this new business the seats won’t be so hard and the bed a straight, flat one (not having to contort your body to fit). This has been a consistent mistake Singapore Airlines has been making in business class.

Traveller14

Traveller14

17 Sep 2015

Total posts 391

Yes, you wonder why, with the huge amounts designers must be paid. Commonsense ought prevail...inescapable fact is that passengers are, on average, becoming taller and in many cases 'wider.' Not just Westerners!

Jedinak K

Jedinak K

Virgin Australia - Velocity Rewards

06 Sep 2012

Total posts 211

Didn't they just started rolling out the new seats for the A380s? I guess the best never rest! This competition between carriera in offering new products is a win-win for passengers and frequent flyers.

Jedinak K

Jedinak K

Virgin Australia - Velocity Rewards

06 Sep 2012

Total posts 211

*Carriers

Libertyscott

Libertyscott

Qantas - Qantas Frequent Flyer

19 Aug 2011

Total posts 150

Qatar style sliding doors for Business, mini A380 suites in First?

zoomzoom

zoomzoom

21 Aug 2015

Total posts 90

Fantastic product from a great airline, QF still babbling on about flying gyms, give me a real benefit with a quality passenger experience on a modern aircraft with crew who actually want to be there!

QF is falling further and further behind.


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