Starwood to open Aloft, Element Dubai Raffa hotels in the UAE

By Chris Chamberlin, February 25 2015
Starwood to open Aloft, Element Dubai Raffa hotels in the UAE

The UAE will play home to new Aloft Dubai Raffa and Element Dubai Raffa hotels from 2018, at which time business travellers can choose to stay at any of the nine Starwood hotel brands during their visit to the Middle East.

Build simultaneously and with 165 and 96 rooms, respectively, guests will find themselves close to Dubai Maritime City and nearby to Sheikh Zayed Road and the heart of Dubai’s traditional commercial centre.

The Aloft property will feature urban-influenced, modern and vibrant design and a social guest experience at what the chain advises will be an “affordable price point”.

Included in that is the brand’s signature W XYZ Bar and Re:fuel by Aloft – a ‘grab and go’ eatery open 24/7, along with a fully-equipped fitness centre and an outdoor pool.

The same facilities will be available to guests at the Element hotel, which mixes modern design cues with an environmental focus to focus on extended stays of a few days through to a few weeks.

Members of the Starwood Preferred Guest (SPG) loyalty program will be able to earn and redeem Starpoints at the new Aloft and Element hotels.

Also read: Dubai to build world’s biggest airport with $35 billion price tag

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Chris Chamberlin

Chris Chamberlin is the Associate Editor of Executive Traveller, and lives by the motto that a journey of a thousand miles begins not just with a single step, but also a strong latte, a theatre ticket, and later in the day, a good gin and tonic.


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