Yes, they undergo extensive training to be service animals.They aren't pets.Pets belong in the hold, or at home.

"Kids, Donnie the Doberman is in Doggy Heaven now..."

Imagine you are waiting to board, but your flight is delayed or cancelled because the cabin needs a deep clean due to animals on the last flight...Just imagine....

Or the first medical diversion from anaphylaxis, and the subsequent cost of supplying epipens to all aircraft medical kits, and training of staff to use them...Is there any wonder why nuts allergens have been minimised from aircraft spaces?

They could have sent an email surveying all Velocity members, and anyone who did a reservation in, say, the past 365 days who didn't nominate a VAFF number to their email in the booking.But, no.Someone thought-bubbled and then focus-grouped this.  Guaranteed.