I agree with the SMS Idea; I would suggest 30 mins before boarding--not pseudo boarding.This is when the boarders get bored waiting for the real boarding call. Maybe Qantas and Virgin need to learn a trick from Vaudeville in the 1950's,when:Communication,was the name of the GAME!!!

I was recently asked the difference in having your appendix taken out pulically;and in a Ptivate Hospital My answer, if you fly from Brisbane to Sydney with discount airlines-you still get to Sydney. All in the eyes of the beholder.Chairman Mao's famous wit about the colour of cat's is relevant...