In fairness, many other carriers are devaluing status too. I do agree that airlines could do better and dream up more creative solutions instead of looking for cheap shots at new revenue streams.  My motto is - if it doesn't add value to pax, it's not a viable revenue stream.

It's already here and happening!Without going into the geekiness of it all - dynamic pricing can also work in your favour. Imagine, if say Qantas, knew you spent $100K a year with Virgin, and you were searching for a Qantas flight.  Do you think Qantas would give you a special low price to l...