Of course Qantas doesn't have to offer a status match and there may not be any short-term economic benefit to it, as you note in your comment @bsbtraveller. That said, to my mind there are a number of reasons why QF may choose to offer a status match. It may, for example, see long-term benefits i...

In my view, this would be the ideal time for Qantas to mount a one-off direct status match for Velocity frequent flyers. Unfortunately for Velocity members and Virgin customers more generally, Bain is sending, what in my opinion are, very mixed messages as to the type of airline Virgin 2.0 (or ho...

Very well articulated brisflyer. I totally agree. Make the recognition something tangible and of benefit.

A good article David. Thank you.I personally can't see airlines eliminating economy from their ultra-long-range cabin mix, well at least not in the short term. As long as there are still options for stop-overs e.g. Singapore or Hong Kong, leisure travellers and business travellers on lean travel ...

I have been flying VA for years with work and must admit to never having had my carry-on weighed. That said, I choose to fly VA and therefore regard it as my responsibility to comply with their carry-on luggage allowance and only take 7kgs onboard (laptop excluded). On the matter of carry-on allo...