Many thanks for your comment here Platy.  Unlike many of the other posters above, you have enough critical thinking ability to be willing to question what marketers traditionally do.   The one thing I would ask you to challenge a little further is whether marketing knowledge is better d...

There will be many to argue I don't know what I'm talking about simply because it does not sit well with the crap peddled by the typical MBA marketing textbook.  I find it hard to believe you are really loyal to one airline.  If so, how do you manage to travel to different parts of the ...

Thanks for your comments Platy.  It is clear you did not like what I said in my "opinion" piece because you have gone out of your way to misinterpret and ignore any ounce of evidence I provided. Here are a few pointers: Most industries I have come across are stuck in the Pareto mindset of...

Dear RealBabushka.  Thanks for your comments, but you've misrepresented what I said.  The DoP Law is well established (hence it is a scientific "Law" of marketing).  What is not established is how the distribution effect with airlines may lead to even less loyalty.  This could...