Air New Zealand ditches its premium economy SpaceSeat

By David Flynn, August 22 2016

Air New Zealand will ditch the unique premium economy Spaceseat of its Boeing 777-300ER fleet in favour of the more conventional seat flown on its Boeing 787-9 Dreamliners (below).

The Kiwi airline today confirmed a move that's long been expected, which will boost the number of premium economy seats on the Boeing 777s from 44 to 54.

Launched in early 2011, the advanced SpaceSeat – clad in white leather upholstery and encased in a fixed shell module – has been criticised for lack of legroom (AirNZ eventually remedied this by removing one row of seats from the Boeing 777-300ER's premium cabin) and minimal recline.

“When we unveiled the Spaceseat in 2010, it was revolutionary and clearly the best option in the market at the time, as a string of international awards has proven" says Carrie Hurihanganui, Air New Zealand’s General Manager for Customer Experience (below).

"However, seating technology and materials have come a long way since then and our customer research now shows consistently higher satisfaction scores for our newest Premium Economy offering so it’s time to continue Air New Zealand’s evolution in this space.

Air New Zealand opted for a very different seat on the Boeing 787-9 (below) and subsequently refit of Boeing 777-200ER jets.

Read: Air New Zealand Boeing 787-9 premium economy seat review

The Boeing 777-300 refurb will span from February to November 2017 and also see the long-range jets receive a 'refreshed' Business Premier seat.

Air New Zealand will also tweak the layout of its next three Boeing 787-9s, slated for delivery from October 2017, with a clear focus on the premium end of the plane.

The number of business class seats will rise from 18 to 27, with premium economy seats going to 21 to 33, while the economy cabin will shrink from 263 seats to just 215.

PREVIOUS | Air New Zealand could axe the advanced premium economy SpaceSeat of its Boeing 777-300ER fleet in favour of the more conventional seat introduced on the Boeing 787 Dreamliner.

AirNZ CEO Chris Luxon says the airline is currently running the ruler over the merits of both seats ahead of a 2017 refresh for its long-range Boeings.

"We haven't made a final decision yet, and we're in an advantageous position where we have two very good options in premium economy," Luxon told Australian Business Traveller at a meeting of Star Alliance airline CEOs in Zurich.

"We think that the SpaceSeat probably is an option where people really love it or find it doesn't work or recline as well," Luxon said of the seat's divisive nature when it comes to passenger opinion.

"We made the call on the Dreamliner and the Boeing 777-200 refurb to go with the new seat, and that’s rating superbly with our customers," Luxon added.

"When we go to refurbish the interiors of our Boeing 777-300s there's a chance we might flip that premium economy out and put in the same one we've got on the Dreamliner and the 777-200."

If adopted on the Boeing 777-300ER, the same seat would allow Air New Zealand to boost the number of premium economy passengers by some 50% per row, based on the SpaceSeat's current 2-2-2 layout and the 2-4-2 configuration of the Boeing 777-200ER.

Luxon admitted that he is leaning towards the newer seat and that "the key thing for us is we want to have consistent product everywhere... but we want to make sure we've got that right before we jump to a conclusion. We'll make a decision before the end of the year." 

Also read: Air New Zealand preps to launch inflight Internet

David Flynn travelled to Zurich as a guest of Star Alliance

Follow Australian Business Traveller on Twitter: we're @AusBT

David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

TheRealBabushka

TheRealBabushka

21 Apr 2012

Total posts 3034

Can we end this fixation over fixed shell seats in non-Premium (First/Business) cabins? 

A truly revolutionary option would be cramped bare seating at the front of the cabin to make space for bunk beds at the back. Pax can freely move between the two spaces throughout the flight. That's the only way you can marry the maths with comfort.

BizTraveller

BizTraveller

Air New Zealand - NZ*E

17 May 2015

Total posts 94

I did wonder when I last travelled on NZ2 from AKL to LHR how long the space seat how long they would last - personally I love them and it made my trip most comfortable. From what is being reported here you don't need to be an aviation analyst to do the math – the space seat days are indeed numbered.

I am lucky enough to have experienced them both products and I know my favourite... I appreciate that they are not everyone’s cup of tea but I do remind people it’s not a Business Class seat - but in my opinion the closest you get without paying the business class premium.

Air NZ have built a reputation of doing things differently – I hope decisions like this don’t make them indistinguishable from every other carrier.

Serg

Serg

QFF

12 Apr 2013

Total posts 1446

Those SpaceSeats always inspire me to fly Air NZ (unfortunately do not use them because they in Star Alliance) while second “very good options in premium economy” is so blatantly plain that only deter me from even thinking to try them.

Air NZ recently score few awards – sure not just because seats, but seats make huge role. And while I am not inspired by their J when everyone exposed with little if any privacy their SpaceSeats and SpaceCouch indeed innovative products that I would love to try.

IMHO ditching SpaceSeats is stupid decision and hopefully they realize it before damage done.

reeves35

reeves35

24 Aug 2011

Total posts 513

Being 6 abreast ,instead of the normal 8 abreast, these seats were always marginal for Air NZ.  As soon as they had to remove a row because of legroom issues, they were doomed.  They used too much real estate and didn't command a premium compared with other airlines PE classes.'

Air NZ signalled their intention to do away with these seats a few years ago when they announced the 787s (for which the Spaceseat was allegedly designed) would be arriving with a more conventional PE seat.

mcglynp

mcglynp

Virgin Australia - Velocity Rewards

20 Jan 2016

Total posts 61

 I have flown the spaceseat a number of times.  Its an outstanding seat in everyway apart from sleeping comfort where its not much better then economy.  I love it for assurance that the seat in front will not recline into my face, which happens on standard PE completly negating the benefit of the seat.  But I understand the reason why Air NZ would want to go conventional to maximise the return on the space. Just a shame as going conventional will make them a second choice on routes from Aus when you can fly direct in similar seating. 

StudiodeKadent

StudiodeKadent

20 May 2015

Total posts 584

Consistency + Density = ditch SpaceSeat.

It looked fantastic and was an intriguing experiment but it simply takes up too much space and gives no calf support. Air NZ had to charge somewhat uncompetitive PE prices too.

The recliners at 41" pitch are, yes, a little dull, but they're a better product for ANZ's needs.

RealKid

RealKid

20 May 2014

Total posts 79

This is a bit of a bummer, I really liked the Spaceseats the one time I flew them.

I have to think this makes their trans-pac product a lot less competitive for those flying between Ausralia and North America.  At the moment they can pitch their 6 abreast and cool looking space seats as a notch above the competition to try and eat away at the disadvantage of having to stop in Auckland. 

With these gone, they'll be competitive with Qantas and Virgin on product, but not on convenience.  I'm not sure how competitive they can be on price either once American fits its planes with premium economy, not to mention whatever Delta is pretending is premium economy these days.

krisdude

krisdude

Air New Zealand - Airpoints

21 Jan 2016

Total posts 158

I like both and NZ has won awards for its PE product on the 773's but I do understand why NZ wants to replace them with the current PE seats currently used on the 779's and 772's. 

The SpaceSeat do not go down to well in the Asian markets, due to the complex way the seats recline resulting PE cabin crew having to spend time in showing Asian passengers how to use them. 

Asian passengers like the 779/772's PE seats, as Christopher Luxon said, it makes sense to standard the PE product across all aircraft types. 

I hope NZ looks hard at its Business Premier product and decide whether to update Business Premier to 1-2-1 seats like other carriers or go for a premier product called 'Premier' class - being PE with lay flat beds, as  PE passengers have the same food and beverage as Business Premier passengers. 

The market that NZ in moving towards is a leisure market offering passengers a range of fares 'to suit seats' ranging from cheap fares for the rear seats to premium fares to the pointy end of the aircraft but still have 'friendly' cabin staff and food/entertainment regardless of the fare purchased on international long haul.

At point to note - NZ will be announcing at the end of 2016, what type of aircraft type will be replacing the 772's from 2020. The options are the 778X or the A350-9 ULR which is what Airbus is doing a hard sell to NZ.

reeves35

reeves35

24 Aug 2011

Total posts 513

The 789 is just fine as a 772 replacement.  The 778X and A359LR are both a little bit bigger and fly a lot longer routes.  They probably make sense if NZ decides to open a non-stop to  New York but other than that, they seem too much plane for Air NZ.

Libertyscott

Libertyscott

Qantas - Qantas Frequent Flyer

19 Aug 2011

Total posts 148

Business Premier has always been 1-2-1 on 777s, but I can see NZ possibly moving towards the Cirrus forward facing concept seen on CX, AA etc. 

FLX1

FLX1

31 Mar 2016

Total posts 644

"NZ will be announcing @ the end of 2016, what type of aircraft type will be replacing the 772's from 2020."

Can you please provide a link re the above?  Never heard of this and I failed to find any related news even after a google search.

"..options are the 778X or the A350-9 ULR..."

I'm very surprised these 2 are the only options for NZ to replace 772ER.  The longest current sector operated by NZ's 772ER is only about 15hrs yet both 778 and 359ULR are designed(And only economically justified) for 17-18hrs sectors & beyond.

Neither actually make sense unless NZ is also planning some not-yet-disclosed major network changes(e.g. AKL-EWR nonstop).

jawnbc

jawnbc

NZ

16 Oct 2015

Total posts 10

I'm 1m68. Hate the Space Seat on an overnight flight: the meagre "bean bag" foot rest leaves me with a gap of about 4cm.  #leprechaunpride

Libertyscott

Libertyscott

Qantas - Qantas Frequent Flyer

19 Aug 2011

Total posts 148

What isn't mentioned is weight.  This seats are relatively heavy and I was told a while ago by cabin crew that on a heavily laden flight it stopped the aircraft from reaching the most efficient cruising altitude till it had burned off enough fuel.  That sort of performance limitation isn't sustainable.  It's a shame, as I like them, primarily because you either have an aisle or a window seat and there is no recline into you space (and I always found a small hard suitcase is a useful footrest).

krisdude

krisdude

Air New Zealand - Airpoints

21 Jan 2016

Total posts 158

I have heard similar comments about the SpaceSeats being to heavy.

RaptorNation158

RaptorNation158

Qantas - Qantas Frequent Flyer

21 Aug 2014

Total posts 513

Was good while it lasted.

aussieboyaussie

aussieboyaussie

20 Aug 2012

Total posts 114

I only fly ANZ to the US via BNE because of this seat. If the seat goes, so do I. Seriously. 

KerryN

KerryN

Qantas - Qantas Frequent Flyer

23 Oct 2014

Total posts 14

We have booked to go to San Fransisco return with Air New Zealand only because of the spaceseat, paying more than double economy...I certainly wouldnt pay that to be stuck in the middle of four seats with a reclined seat in my face, may as well save your money and go economy..but I have noticed that ANZ sells spaceseat then sneakily puts you on 777.200.. My itinary says 777,300 from Brisbane to San Francisco and return,but will wait and see..!!

klane

klane

Air New Zealand - Airpoints

30 May 2016

Total posts 6

Awaard winning

X factor seat

Business light

whatever you want to call it - you nailed it ANZ - keep the SPACESEAT - how hard would it be to bring out a mark2  version given your expertise taking into account some of the neagative feedback

dont ditch this seat for a few boring old nellies

londoner

londoner

Air New Zealand - Airpoints

12 Jul 2016

Total posts 27

Absolutley Not - Keep the SPACESEATS - they area bsolutley first class.

The new PE seats are good but Mr luxon compared to what was on the 777-200 anything would be better

Remember Go Beyond strategy - this extends to your product offer - dont go 'backwards'

Ps - all those awards for teh Spaceseat - and you dump it!!!!!

 

aviation

aviation

18 Mar 2014

Total posts 91

Interesting reading all the various comments on here.

Firstly, I personally love the Spaceseat and think it is a great product.

However, what most people probably don't realise is that for many people, it isn't a product they love. Reading many other airline forums, it is definitely a love/hate product, and if you're the CEO of a company, with 50% (or there abouts) of your customers that don't like a product, wouldn't you remove/replace it?!?

Forget about the weight and potentially savings, it is a very simple decision!

Like I say, I would like for it to stay, but I'm looking at this from an un-biased position knowing what other feedback the seat receives.

AlexT

AlexT

14 Apr 2014

Total posts 47

Ahhhh. Well, there goes a bit of history.

I support Air New Zealand's decision. It would give them a fatter pay-check, and from the airline's perspective it's the right thing to do.

Well, for us, there is still a while until these planes are reconfigured... hopefully

The new B787-9 layout is interesting. I'm guessing the front cabin will have the 27 Business class seats, with potentially 5 Premium Economy seats squished in, and another 4 rows (28 seats) of PE in the 2nd cabin of the Dreamliner. My guess is this plane in the new layout would probably fly to Houston and Vancouver replacing the B772s while adding frequency and potentially on the Singapore and Buenos Aires routes as well. Interesting!

Maybe even the San Francisco route? It's quietly been 6-times-weekly service since United entered. Very quietly.

Next up: A reconfiguration of the (more dense) B777-200ER moving to replace the existing B787-9 on Asian routes?

krisdude

krisdude

Air New Zealand - Airpoints

21 Jan 2016

Total posts 158

You are correct about the 789's being used on the AKL/SFO and AKL/EZE and AKL./IAH for primary aircraft type backed up with the 772's for supplementary schedules.

Air NZ is matching aircraft type with its competitors like Air NZ 789 with used on AKL/SFO same as UA 789 on the same route. 

On the AKL/EZE and AKL/IAH routes,  the 789 is going to be used as it  is more economical to use compared to the 772. 

The 773's will still be used on AKL/LAX/LHR services plus charter services. 

The 789's will still be used as main aircraft type for all Asian routes, as the Asian markets prefer to fly on the 787's. It would not be in Air NZ must interested to use 772's on the Asian routes as main aircaft type.  The 772's are being used on the New Zealand to Japan summer charter flights. 

The 772's are due for replacement from 2020 onwards, so it will be interesting to see what Air NZ going to replace them with. Air NZ has options on additional 4 789's.






eminere

eminere

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1117

They had a good five-year run.

henrus

henrus

Qantas - Qantas Frequent Flyer

23 Oct 2013

Total posts 714

Breaking overnight - 308 Premium Economy Seat for Sale, Airline will take best offer.

Nouflyer

Nouflyer

Air New Zealand - Airpoints

05 Nov 2014

Total posts 14

Like many others, the Spaceseat (and overnight flights both ways) has been why I fly Air NZ between Australia and the USA.

But something else just changed. 

As of last Friday, Air NZ has a year-round A$4600 Business Class return fare from the East Coast to LAX and SFO.

I will miss the SpaceSeat. But only from the comfort of my Air NZ Business Premier bed.

aussieboyaussie

aussieboyaussie

20 Aug 2012

Total posts 114

I LOVE these seats. This is a terrible decision. Why not just modify the current seat to include a footrest?  It's a winner in my eyes and I've travelled on it for around 25+ flights.  

londoner

londoner

Air New Zealand - Airpoints

12 Jul 2016

Total posts 27

Dear Air NZ - when you alternative PE products starts wining awards like the SPACESEAT has and did again thsi year at SKYTRAX - then you are in a position to suggest the 'world has caught up' . Replacement seat is BORING and reflects a lack of innovation which has been your hallmark. Well dne for joining every other airline with a so so product. 

Note to Carrie - focus on areas where you dont win awards - Economy & Business Class - prehaps a message there

krisdude

krisdude

Air New Zealand - Airpoints

21 Jan 2016

Total posts 158

The writing was on the wall for the SpaceSeats. Carrie Hurihanganui comments are correct about these seats. 

The Asian market hated them prefering the current PE seats that are currently available on the 789/772's. 

The US market liked, as it was better product to what is being offered by US carriers and there was love/hate relationship out of UK/Europe.  The NZ/Aust loved them due to short flight times.  I like them and these seats would be great on short and medium haul flights (under 6 hours) but for long haul flights (over 6 hours)  they would be a bit uncomfortable for some. 

I wonder what the new 'refurbish' Business Premier' is going to be like. Does anybody now?



Libertyscott

Libertyscott

Qantas - Qantas Frequent Flyer

19 Aug 2011

Total posts 148

Ignoring the spin, the truth is that the Spaceseat was not "on the market", it was designed in-house and proved why a small airline shouldn't engage in bespoke seat design.  The Spaceseat is too heavy, and the business case failed when a row had to be removed to make them comfortable.  FWIW I was told by a flight attendant years ago that they were such a weight disadvantage that the 777-300s leaving LHR had to fly a couple of thousand feet lower, when heavily laden and with fuel, and could climb higher only after a few hours flying time.  

Air NZ simply failed to model it adequately on the ground for a long trip (so that's why they were put too closely together) and ignored the weight issue on long haul flights of the length it flies.  

Sadly, because I like them a lot, it means NZ loses a key differentiating point.  However, let's be clear, there was a lot else on the market when NZ chose to go bespoke, it was a big internal screwup that it is now extricating itself from.

Nouflyer

Nouflyer

Air New Zealand - Airpoints

05 Nov 2014

Total posts 14

Can they please just stick the discarded SpaceSeats on the Tasman A320 and 767 fleet and sell it as Business Class?

krisdude

krisdude

Air New Zealand - Airpoints

21 Jan 2016

Total posts 158

The 767's are being phased out after nearly nearly 22 years of service and the last 767 will leave Air NZ March 2017. 
The 767's are being replaced by the 789's. 

The new A321neo's will have standard business class seats, as they will be used on short haul international routes, being Australia and South Pacific Islands. Thre has been talk the might do Honolulu. 

So the SpaceSeats might be sold or most likey be scrapped once Air NZ completes it NZ$100million cabin refit of the 773's with new Premium Econony and 'refreshed' Business Premier to bring the 773's into line with the 787 fleet.


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