It's not easy for airlines to come up with a true 'world 'first' these days, but Cathay Pacific seems to have achieved just that with the creation of its own fragrance.
The bespoke scent is a signature element of Cathay's new The Pier First Class Lounge, and follows the trend for upmarket hotels to pipe their own fragrance into the lobby – and typically offer it for sale to guests.
Cathay Pacific's not gone quite that far – indeed, the lightly green Oriental scent does't even have an official name, so for now we're calling it Eau d'CX.
Drawn from an Asian-influenced palette of lavender, bamboo, green tea and jasmine, to deliver a gentle uplifting note as passengers escape from the bustle of Hong Kong airport into the first class lounge, which in turn is designed to look more like an upscale contemporary apartment.
Cathay Pacific will use the fragrance in the lobby of The Pier and other lounges, and is also considering it being lightly sprayed around the boarding area of the aircraft itself – but we're told it won't be pumped throughout the plane!
David Flynn travelled to Hong Kong as a guest of Cathay Pacific