Why is Virgin not advertising their new A330 business product?

Why is Virgin not advertising their new A330 business product?

Virgin Australia now has 2 brand new A330s that sport the new lie-flat business class seats. However, they don't seem to be showing them on their website (except for the seat maps, but you can't tell it's a lie-flat seat) but they are showing off their old A330 business class seats. It would really help them if they promoted their new business product if they are working so hard to getting passengers to get on their Coast-to-Coast services

They are probably waiting for the third new aircraft to enter service so that there is a majority of flights with the new product.

Virgin doesn't even have any information or photos on their website for it. Its kind annoying and un-usual as its got a bit of hype around it yet people cannot access direct information

There isn't enough of the new birds to advertise them widely. If they did, a whole bunch of people would start moaning that they were stuck with the old style A330. Think of the new ones as a pleasant surprise (!) when you see the seat map whilst booking.

UPDATE | Virgin Australia has started to advertise their new Business Class product. It first started on the Flickr website with updated photographs ( http://www.flickr.com/photos/virginaustralia/7445700768/in/photostream/ ) which is where I think the guys at AusBT got their pictures for their article. The second move to promote the product is on their blog ( http://blog.virginaustralia.com/experience/why-everyone-wants-to-fly-business/ ).

John Borghetti said he wants to surprise the guests, and thank you to all that replied!