Virgin Australia boarding music

25 replies

JohnAU

Member since 01 Jun 2017

Total posts 3

Hey everyone!

I'm crew with VA, and I'm independently putting forward ideas on the choice of music chosen as part of VA's boarding/disembarkation music.
I'd love to get your input on the style of music you'd prefer to hear when stepping onboard your next Virgin Australia flight.
Would you prefer a combination of more classical, low-key folky type music, or how would you feel hearing more downtempo/non vocal/uplifting Chill-out styled music. And do you think this type of music would be suitable to the VA brand and guests combined?

Looking forward to reading what you think ;)

ianparkinson62

Member since 27 Jun 2013

Total posts 8

Silence.     

David

Member since 24 Oct 2010

Total posts 990

Hi John, and thanks for dropping by :)


Not sure what Virgin plays these days but I recall a lot of Rat Pack-style music – not just Sinatra and co but Tony Bennett, modern versions by the likes of Megan Washington and kd lang – that's very much my style and I think it plays nicely into that 'glamour of flying' image which Virgin was promoting some time back.

I'd also be good with 'downtempo' chill, too... I think anything that's not going to feel like it's 'forcing itself' on travellers is a good choice, it needs to be gentle and relaxing but still have character, otherwise it's juist elevator muzak.

JohnAU

Member since 01 Jun 2017

Total posts 3

That's great feedback David, thank you! And I agree, music that doesn't force itself is key!

Last editedby JohnAU at Jun 01, 2017, 05:15 PM.

RealKid

Member since 20 May 2014

Total posts 92

I think you're missing the obvious.

"Like a Virgin." 

On Repeat. 

The whole flight.

David Robertson

Member since 13 Sep 2016

Total posts 12

Whatever music an airline plays needs to fit the airline's brand and image. I don't see anything wrong with 'down-tempo' chill music, it's cool and has a nice relaxing vibe.

John Odlum

Member since 13 Sep 2016

Total posts 15

Does Virgin have any special desire to play Aussie artists? Just wondering. Makes no difference to me, really, as long as the boarding music isn't too loud and doesn't bother me, I guess that means it's sort of going to be "middle of the road". But nothing wrong with classics from the 70s, Fleetwood Mac etc.

Last editedby David at Jun 01, 2017, 05:15 PM.

djcz

Qantas - Qantas Frequent Flyer

Member since 28 Feb 2014

Total posts 131

I feel as Frank Sinatra's 'Come fly with me', would suit the Virgin Brand.

TAADC9

Member since 10 Feb 2012

Total posts 1

In the 70's, TAA (Australian Airlines) and Ansett would play Astrud Gilberto/Burt Bacharach Music. Thus Bossa Nova or Chill Out lounge Style Music, which is relaxing, yet feels sophisticated in a way on your entry. Its as if you were escaping from the world, taking a break/holiday or entering a cocktail party/dinner or relaxing on the beach (going on holidays).  When entering the aircraft after the rush and stress of getting to your flight? Bosa Nova/Lounge music, makes you chill and feel you can rest for the time you have before arriving/landing back to the reality of the world. 

I wish you well in finding the right mix. Sometimes heading back to what worked in the past still works. With all the distractions and frustrations we all have to endue daily, a simple relaxing tune can sometime make people feel a sense of escaping the world of reality. 

JohnAU

Member since 01 Jun 2017

Total posts 3

In the 70's, TAA (Australian Airlines) and Ansett would play Astrud Gilberto/Burt Bacharach Music. Thus Bossa Nova or Chill Out lounge Style Music, which is relaxing, yet feels sophisticated in a way on your entry. Its as if you were escaping from the world, taking a break/holiday or entering a cocktail party/dinner or relaxing on the beach (going on holidays).  When entering the aircraft after the rush and stress of getting to your flight? Bosa Nova/Lounge music, makes you chill and feel you can rest for the time you have before arriving/landing back to the reality of the world. 
I wish you well in finding the right mix. Sometimes heading back to what worked in the past still works. With all the distractions and frustrations we all have to endue daily, a simple relaxing tune can sometime make people feel a sense of escaping the world of reality. 

I absolutely love your response and couldnt agree more! Entering an aircraft should be a relaxing experience, even if you haven't had a chaotic day, getting to your aircraft through the airport can be tough enough! Thanks again for your feedback :)

dwrdlxe

Qantas - Qantas Frequent Flyer

Member since 02 Jun 2017

Total posts 4

I'll never forget an evening SYD-MEL flight I took just after the transition to VA, and was blown away by the relaxed yet sophisticated atmosphere of the cabin, with the jazz-style boarding music particularly memorable. The service was particularly friendly, and if VA would be able to constantly cultivate that sort of environment I would seriously reconsider my loyalty to QF. It seems trivial but a unique mood and service identity like that is probably the biggest differentiating factor between a positive and negative flight - particularly on domestic routes.

Tancho

Singapore Airlines - KrisFlyer

Member since 31 Jan 2013

Total posts 38

Chill out style without being elevator style. As mentioned above, light classical, bossa nova, jazz, swing, easy listening. 

Some airlines play a single elevator music type track for boarding and disembarkation, so that is a minimum of one hour of the same poorly arranged offensively inoffensive track..... no....please no....

sgb

Emirates Airlines - Skywards

Member since 30 Nov 2015

Total posts 419

I can remember TAA DC9 and 727  jets playing an instrumental version of El Passo when boarding and for blast off to help combat those T-Jets screaming engines.

sgb

Emirates Airlines - Skywards

Member since 30 Nov 2015

Total posts 419

Not sure if the Hostesses gave out the cotton wool wads for helping to deafen the engine noise or the on-board music!!! I'm humming that endless tune over and over,  El Passo, bring it back.

Trogdor

Member since 11 Dec 2015

Total posts 5

I think you're missing the obvious.
"Like a Virgin." 
On Repeat. 
The whole flight.


Love it!.


However if people wanted just a little more variety, they could always intersperse it with "Higher with You" by The Screaming Jets

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