Nicole Kidman will serve as the face and voice of Etihad Airways' new ‘Flying Reimagined’ brand campaign, which launches in Australia today on TV, print and outdoor advertisements.
The TV spot was shot onboard Etihad's flagship Airbus A380 and in a number of locations around the world, including various landmarks in Abu Dhabi and France.
"Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience for our guests" explains Peter Baumgartner, Etihad Airways Chief Commercial Officer.
"We are rewriting the rule book and reimagining flying by breaking away from convention and leading the way in innovation, design, style and hospitality. This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels."
Other Aussie touches include the concept itself, by M&C Saatchi Australia; and a soundtrack composed by Ramesh Sathiah, Creative Director and Composer at Sydney-based audio design company Song Zu and was conducted by Roger Benedict of the Sydney Scoring Orchestra, a group drawn from the elite musicians of the Sydney Symphony, Australian Chamber, and Australian Opera Orchestras.
Etihad's Aussie embrace has also included airline ambassador Dannii Minogue, who featured in the original launch of the airline's new-concept first class suites and business class seats.
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