Life just got much easier and much less expensive for travellers to Europe, with roaming charges within all EU member countries now abolished.
Under the ground-breaking 'Connected Continent' agreement, mobile phone users now pay exactly the same for voice calls, text messages and data usage regardless of which EU country they're in.
That will greatly simplify the lot of business travellers to Europe who'll be able to pick up a pre-paid SIM card in one of the EU's 28 countries and use it in any other EU member nation without any excess roaming fees as they move from one country to the next.
For example, if on your next trip to London you pick up a UK SIM card loaded with 5GB of data you'll be able to use that data without any additional fees when you zip across the Channel to France or hop a flight to Germany.
As a rule, most travellers have in the past needed to buy and juggle pre-paid SIM cards for each European country they'll be visiting.
"Roam like at home is aimed at all people who travel in the EU," explains the European Commission.
"The end of roaming charges is a true European success story. Eliminating roaming charges is one of the greatest and most tangible successes of the EU."