Hilton Hotels launches Canopy by Hilton chain

By Chris C., October 16 2014
Hilton Hotels launches Canopy by Hilton chain

Canopy by Hilton is the latest brand to join the Hilton HHonors portfolio, styled around lifestyle-orientated business travellers and expected to open its first property in 2015.

The chain has designed the brand around four key pillars: great locations; comfort and design, with no two Canopy hotels the same; more included value through free Wi-Fi, breakfast, a welcome gift and a wine, beer or spirit tasting in the evenings for all guests; and one-stop service.

"Canopy by Hilton will deliver more choice and control for guests than ever before, from a mobile straight-to-room arrival to surprising extras throughout each stay," said Jim Holthouser, Executive Vice President, Global Brands, Hilton Worldwide.

"The demands and preferences of today's travellers continue to evolve, and Canopy by Hilton creates something new for consumers”.

Canopy hotels will open either as new-builds or through converting existing properties, with eleven locations already on the radar spanning the U.S. and the U.K..

Included on the list is London, Washington D.C., San Diego and Miami, with hotels also planned for Nashville, Savannah, Indianapolis, Charlotte, Oklahoma City and Ithaca, along with Portland (pictured below).

Members of the Hilton HHonors loyalty scheme will be able to earn and redeem points at Canopy by Hilton hotels, while Gold and Diamond members can enjoy perks such as bonus points and free room upgrades during their stay.

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Chris C.

Chris is a a former contributor to Executive Traveller.

24 Aug 2011

Total posts 1193

I have no idea what a lifestyle oriented business person is.  Where does this brand sit in the Hilton pecking order going forward??

24 Apr 2012

Total posts 2509

Hi reeves35,

This is from the Canopy website, although it probably doesn't give away too much as the flagship brands are at the front of the queue, while the rest are arranged alphabetically:

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