After upending the phone networking gear and Chinese smartphone markets, Huawei has its eyes set on business users with its first laptops.
Building on branding used by its smartphone unit, the world’s third-largest, the 13-inch MateBook X is targeting a market dominated by Lenovo, Dell and HP.
Sporting a fingerprint sensor, near full-screen display and an Intel Corp. processor, the 1 kilogram Windows 10 PC will sell for up to €1,699 (A$2,545), according to Huawei.
Huawei also introduced an upgrade of 2-in-1 MateBook E as well as a new product line of traditional laptops called MateBook D.
Huawei introduced its first generation of the MateBook series last year, a 12-inch 2-1 with a detachable keyboard, similar to how Microsoft’s Surface works. The company did not disclose sales figures for the product.
Closely-held Huawei is entering a market that has shrunk for five straight years, according to data compiled by Bloomberg Intelligence from IDC, as consumers opt for tablet computers and increasingly powerful smartphones.
The Shenzhen-based company has faced challenges before, pushing aside networking giants such as Alcatel-Lucent and Ericsson before turning to smartphones, where it rose to the top of the world’s biggest market.
While global PC shipments rose 0.6 percent in the March quarter, the first increase since 2012, most of the growth focused on the major players. The top five vendors all posted gains while the rest saw an 11.4 percent decline according to research firm IDC.