Airlines around world have had their wings clipped by the coronavirus, and those which are still flying are embracing 'social distancing' in the air.
For an industry built around maximising the number of passengers on every flight, and business models where 'load factor' dominates the equation, it's a shock to the system.
Fortunately, for at least the time being, not nearly as many people are flying these days. Travel demand has plummeted to an all-time low. But those who do fly are seeing seatmaps in a whole new way.
By way of example, Japan Airlines has shared this revised coronavirus-shaped seatmaps for one of its domestic Boeing 737 jets.
Eight out of 20 seats in JAL's domestic 'Class J' business class cabin is blocked off. In economy, every middle seat of the 145-seat cabin has been marked as unavailable.
"In order to provide customers peace of mind, JAL is preparing to add a temporary restriction on seat assignments to allow more personal space inside the aircraft cabin," Japan Airlines states.
JAL also notes that "in addition, to assure ample space between each passenger, please note that our representatives at the airport may ask you to change seats prior to your flight."