Qantas will launch a new points-earning restaurant strategy next week, as the second wave in an ongoing refresh of the airline's Qantas Frequent Flyer scheme.
The program is described as "a delicious new way to earn Qantas Points", and may still involve The Rockpool Dining Group, which will notably close its current points-earning partnership with Qantas on Friday 16 August, 2019.
That arrangement spans over 60 brand-name outlets across Australia, with the ability to earn between one and two Qantas Points per dollar spent at the likes of Fratelli Fresh, Spice Temple, Rockpool Bar & Grill and Rosetta Ristorante.
The 'earn points as you wine and dine' proposition has proven a somewhat bumpy road for Qantas Loyalty.
A Qantas Restaurants scheme, launched with great fanfare in February 2014 to allow diners to book a table and earn frequent flyer points with every meal, was shuttered in January 2019.
“Our research has shown us that the majority of our members have great enthusiasm for dining on a regular basis and do so both personally and professionally," espoused then-Qantas Loyalty CEO Lesley Grant when the scheme debuted.
The new initiative follows the mid-June overhaul of Qantas Frequent Flyer from the core perspective of the airline: including an increase in the number of points-based 'reward' seats made available plus reduced 'carrier charges' on international Qantas flights, although this was allied to an increase in the number of points need to snare a premium seat or upgrade.
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